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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Smart Cross Connect app changes how ForTwos get used [UPDATE]

UPDATE: The story's been updated with a response from a Smart representative. There are parking spaces, and then there are Fortwo parking spaces. Smart, which is owned by Mercedes-Benz parent Daimler, is looking for a way for its customers to take advantage of the difference. Think of it as a big thing for really small cars. Smart is working on an app for the redesigned Fortwo called Cross Connect that will be available as soon as next month, says Automotive News, citing Smart chief Annette Winkler. The idea is to connect owners of the diminutive two-seat vehicles to, for example, let them tell each other when there's a parking space that's too small for just about any other vehicle but big enough for a Smart. If you think that's a small thing, think again. The Fortwo is 8 feet, 10 inches long. That's almost six feet shorter than a Toyota Prius, which itself isn't exactly a stretch limo. In fact, the length of a Smart Fortwo is just 10 inches longer than the width of a Ford F-150, in case anyone was having misgivings about parking perpendicular in a parallel spot. Parking has become more relevant, and tougher, as more people move to urban centers. For instance, BMW said earlier this month that it would discontinue its DriveNow car-sharing operations in San Francisco because of the challenge of parking vehicles on that city's streets. Other possible amenities with the Cross Connect app including the enabling of personal car sharing as well as information on car washes that offer discounted rates for Smart Fortwo. Yes, there are some out there, apparently, and we salute them. Michael Minielly, a spokesman for Mercedes-Benz, confirmed to Autoblog that the Cross Connect features would be available in November. You can read Autoblog's driving impressions of the 2016 Fortwo here. Featured Gallery 2016 Smart ForTwo: Second Drive View 23 Photos News Source: Automotive News-sub.req.Image Credit: Drew Phillips Green Mercedes-Benz smart Technology Smartphone fortwo

Our interview with Jeremy Clarkson and James May, plus SEMA! | Autoblog Podcast #491

This week, David Gluckman and Mike Austin talk SEMA madness, mis-aligned steering wheels, wireless charging, McLarens (they're sports cars!), and decals. We also have an excerpt from a recent interview with James May and Jeremy Clarkson of The Grand Tour and Top Gear fame. As always, we talk about a variety of cars we've been driving and then respond to some questions from listeners. And as a bonus, there's a trivia question mixed in. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want questionable buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. Oh, and please send trivia questions! You'll get the honor of stumping your fellow listeners, and we'll thank you too. Autoblog Podcast #491 The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics and stories we mention Stars Selling Cars The Ford Flex is dying SEMA! Dodge Durango Shaker concept New Mercedes inline-six engines Our interview with Jeremy Clarkson and James May Mercedes-Benz E-Class McLaren 570S Ad of the Week: Volvo ABCs of Death Spend My Money on used cars Rundown Intro - 00:00 The news - 02:15 Clarkson/May interview excerpt - 17:12 What we've been driving - 21:12 Ad of the Week - 39:02 Spend My Money/listener questions - 44:13 Total Duration: 57:05 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show in iTunes Celebrities Podcasts SEMA Show Cadillac Dodge Ford McLaren Mercedes-Benz Volvo ford flex the grand tour mclaren 570s SEMA 2016