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Aston Martin Vantage vs. Mercedes-AMG GT C Review | Translating German into English

GROssBRITANNIEN — No car matches the new Aston Martin Vantage as closely as the Mercedes-AMG GT, the two sharing both their 4.0-liter twin-turbocharged V8 and electrical architecture while competing for the same market niche. So, of the many challenges Aston Martin faced when developing it, ensuring that the Vantage had a unique identity must have weighed more heavily than any other. The added spice to this confrontation is the GT's status as halo model for AMG. Meanwhile, Aston Martin's brand identity, built on the sharp-suited machismo embodied by a certain big-screen spy, is a make-or-break issue for the company. The identity problem has fascinated me since the AMG deal was first announce in 2013. So exploring the Vantage on British roads with the GT literally filling the mirrors is a big deal. Now, finally, we have directly competing products with which to explore the theory. And there's much to like in both, not least of which is that common powerhouse of an engine. While they don't share a platform, both use the classic front-engine, rear-drive, transaxle layout, with traditional driving manners to match. Some quick number-crunching as an appetizer: The AMG GT C you see here has the dry-sumped M178 derivative of the V8, with 550 horsepower and 501 pound-feet of torque, driving the rear wheels through a transaxle-mounted, seven-speed dual-clutch transmission and fully active electronic locking differential. It's 179 inches long, weighs 3,748 pounds and will clear 0-60 mph in 3.6 seconds en route to 197 mph. The Vantage has the wet-sumped M177 version of the same engine, as featured in countless AMGs and shared with the DB11 V8. It makes 503 hp, 505 lb-ft and drives the rear wheels through a transaxle-mounted, eight-speed automatic gearbox and fully active electronic locking differential. Sounding familiar? It's comparable in overall length but a couple of inches longer in wheelbase, and weighs pretty much the same as the GT C, give or take a few pounds. It hits 60 in 3.5 seconds and tops out at 195 mph. Both have adaptive dampers and a variety of driver modes, both are built from aluminum and both are at the sportier end of the GT spectrum. The two U.K.-market cars you see here cost just more than $180,000 with options. Pretty darned close, then. Numbers are one thing.

Mercedes picks Gensler to design new Atlanta HQ

Mercedes is planning to move of its US headquarters from Montvale, NJ, to Atlanta, GA – and with over a thousand employees to house, the project will surely be massive. In order to pull it off, the automaker is going to need the right architects. And Mercedes seems convinced that Gensler is the way to go. Never heard of Gensler? The San Francisco-based architectural giant (incorporated as M. Arthur Gensler Jr. & Associates, Inc.) has done the headquarters for Facebook, Coca-Cola and General Electric. It designed the Shanghai Tower, the tallest building in China, and crafted the master plan for the Olympic Games set to take place in Rio de Janeiro next year. It's done hotels, sports arenas, military facilities, airport terminals... the works. It also redesigned Cadillac's showrooms and Hyundai's new US headquarters, and among the many offices it operates in 46 cities and 16 countries around the world, it has a branch in Atlanta. So of the dozen firms Mercedes considered for the task, Gensler got the nod. The 250,000-square-foot facility is earmarked for completion in 2018, occupying a 12-acre plot at the corner of Abernathy and Barfield roads in Sandy Springs, Georgia. In the meantime, MBUSA is preparing to move temporarily from its current offices (pictured here) in Jersey down to another facility in the Atlanta area, also being set up by Gensler, in nearby Dunwoody – just a couple of miles down the road from where the permanent site will be. Mercedes-Benz USA Selects Gensler As Architect For New Atlanta Headquarters Facility Award-winning global firm to design 250,000-sq-ft office building in Sandy Springs, GA April 30, 2015 - MONTVALE, N.J. Mercedes-Benz USA (MBUSA) today announced it has selected Gensler as the architecture firm for its new headquarters facility in metro Atlanta. Gensler will design an approximately 250,000-square-foot office building that will house around 1,000 MBUSA employees upon its completion in 2018. "We talked to many, many firms and saw some amazing designs, but Gensler was the one that stood out for us," said MBUSA President and CEO Stephen Cannon. "They understood our brand and our culture, along with the ambitious goals we have for the next chapter of Mercedes-Benz in this market, and they were able bring that to life in their designs." MBUSA selected Gensler from a dozen global design firms for its creative building concept, which seamlessly integrates functionality and the beautiful surrounding landscape.

Mystery shoppers love Infiniti, hate Tesla

Infiniti, followed by Lexus tied with Mercedes-Benz took the top two spots for best sales experience according to mystery shoppers from the latest Pied Piper Prospect Satisfaction Index, while EV manufacturer Tesla recorded the lowest overall score. Not surprisingly, premium brands dominated the top ranks. Including the three already mentioned, luxury brands occupied seven of the top ten spots and included Audi, BMW, Porsche, and the only American brand to crack the upper echelon, Cadillac. Toyota, Volkswagen, and Nissan rounded out the first ten positions. The news for domestic automakers isn't good. Aside from Caddy, the only other star-spangled automaker to score above the industry average is Chrysler. The rest of FCA, most of GM, and all of Ford fell below the line. But Pied Piper's mystery shoppers handed Tesla the biggest walloping – the company is ten full points below the next lowest brand, Volvo, and its score of 86 is 17 below the average of 103. It's baffling, considering the company's touted direct-sales model. "Tesla leaves me scratching my head," Fred O'Hagan, Pied Piper's president and CEO, told Wards Auto. "They own all of their stores, so you would think each one would be doing the same thing. But they're not. Tesla is consistent in its inconsistencies." O'Hagan added that there's a "huge variation" in Tesla's store-to-store effectiveness, and that in some cases, shoppers found showroom workers that acted more like "museum curators," Wards Auto reports. It might be popular to call Tesla the Apple of the car world, but based on Pied Piper's work, the brand has a long way to go to emulate the uniform shopping experience of an Apple Store. The news might be bad for Tesla, but even for the brands that scored below average, there's cause for celebration. Only Tesla and Mini lost points in this year's rankings, and only Mercedes and Lincoln held steady. Every other brand, including Infiniti, which topped the index for the first time, gained at least one point. The biggest improvements belong to Porsche, Land Rover, and Mitsubishi, which all jumped five points. Pied Piper's annual Prospect Satisfaction Index uses mystery shoppers – over 6,100 this year – from across the country to assess dealers and generate rankings from over 50 individual factors. News Source: Pied Piper via WardsAuto Green Audi BMW Cadillac Chrysler Infiniti Lexus Mercedes-Benz Nissan Tesla Toyota Car Buying Car Dealers study