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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Mazda2 sedan images released ahead of Thailand reveal

Mazda will let customers put some junk in the trunk of its Mazda2 with the introduction of a new four-door model at the upcoming Thailand International Motor Expo on November 28. While the show is still days away from beginning, the Japanese automaker is already spilling some of the details about the sedan variant of its fetching subcompact. The four-door and traditional hatchback versions of the Mazda2 will both hit Thailand in early 2015. The two of them are essentially identical other than the added trunk and adjusted rear styling for the sedan. It basically makes the model look like a shrunken down version of the Mazda3 sedan, which isn't a bad thing at all. The company has big expectations for the little car because they're already Mazda's bestselling passenger models in Thailand. Both models will be sold with the SkyActiv-D 1.5 diesel in Thailand, which gives them lower taxes under the government's low-emission, compact car incentive plan. According to a previous rumor, a gasoline-fueled mill could join the lineup eventually, too. There's also gossip that the Mazda2 sedan could eventually be sold in Australia and Europe, but US sales are still a mystery. When asked about the four-door here, Mazda spokesperson Eric Booth told Autoblog, "We'll have more to say on Mazda2 at a later date. Right now, our focus is on the launches of the all-new CX-3 and MX-5 as well as the refreshed CX-5 and Mazda6." The company is showing all of those models at this week's Los Angeles Auto Show. Mazda to Debut the All-new Mazda2 Sedan at Thailand International Motor Expo - Goes on sale in Thailand alongside the hatchback model early 2015 - HIROSHIMA, Japan-Mazda Motor Corporation will debut the sedan model of the all-new Mazda2 (known as Mazda Demio in Japan) at the Thailand International Motor Expo 2014*1 on November 28, 2014. The all-new Mazda2 compact sedan features handsome proportions and bold styling, a high-quality, sporty interior and a combination of excellent driving performance and outstanding environmental and safety performance. The all-new Mazda2 hatchback will also be exhibited at the expo; the first time the model has been displayed to the public in Thailand. Both the sedan and the hatchback feature the SKYACTIV-D 1.5, Mazda's newly-developed small-displacement clean diesel engine. The all-new Mazda2 goes on sale in Thailand in early 2015.

Japanese automakers ramping production for renewed American sales

The 2011 earthquake and tsunami that struck Japan took quite the toll on the automotive industry in that nation. Not content to lean on that tragedy as excuse for slagging sales, the Japanese automakers are planning on a major production expansion in North America. The aim is to reclaim the market share lost from the Tsunami-based dip, and overcome a dollar/yen exchange rate that makes exporting to America unprofitable.
Following the Tsunami, Japanese automakers ramped up production in their North American facilities to compensate, but according to Automotive News, Nissan, Honda and others have all reported plans for still-further increased production in the year ahead. As part of this ramp-up, Mazda will open a facility in Salamnca, Mexico before March of 2014. Part of that increase in output is 50,000 units of a Toyota-badged compact car, which Mazda will produce.
Other Mexican production facilities opening include a Honda plant, which will open in Spring 2014 in Celaya, and a Nissan plant, set to open later this year in Aguascalientes. Nissan also said that it will need another plant in North America within the next five years. According to Nissan Boss Carlos Ghosn, the company aims to raise its stake in the US market from 8 percent to 10, and adding production will help achieve that goal. Even Mitsubishi is aiming to boost production at its Normal, Illinois plant. Production of the Outlander Sport is currently at 50,000, which Mitsubishi wants to raise to 70,000.