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Next Mazda MX-5 Miata headed for 2015 Chicago debut

Twenty-six years after it was introduced at the 1989 Chicago Auto Show, the much anticipated fourth generation Mazda MX-5 Miata will meet the press at the 2015 Chicago show. A piece in Autocar refines some of the details on the larger, lighter Miata that a Mazda insider has said will be "our best-looking car ever."
The company has relented on the quest for the metric tonne, the 1000-kilogram (2,200-pound) target too difficult to achieve in light of cost constraints. You can still expect it to lose a generous dollop of weight - Autocar says a curb weight of 1,100 kg (2,420 pounds) will still make it the lightest in its class. And Mazda will be stressing a fun driving experience through light weight and a modest amount of naturally-aspirated horsepower. Engine capacities of 1.5 and 2.0 liters are expected. Sounds familiar (and good), right?
The Miata's interpretation of Kodo design will be veer from that found on the Mazda3 and Mazda6, with "very clean and simple" lines marking out "more muscular proportions" and elongated bodywork on a longer wheelbase. A stretched engine bay will make room for the current Skyactiv engine and perhaps the future Skyactiv 2 powerplants, initial reports suggesting there could be a 30-percent increase in fuel economy from the moment it arrives.

Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Mazda Miata livery design contest in Forza Horizon 2

If you're into video games, creativity, the Mazda MX-5 Miata and South by Southwest, then there's a contest in Forza Horizon 2 you'll want to know about. Called the Livery Design Contest, your job is to head to Xbox Live sometime before midnight on January 4, 2015 and design a paint job for the 1994 Miata in the game. A panel of judges will evaluate designs for originality, aesthetic design and technical proficiency, and settle on up to five semifinalists who will regroup in the next round, which is public voting. Come January 26, the public can begin voting on its favorite design until February 12, to narrow the semifinal pool down to two. Those two will be flown to South by Southwest in Austin, TX – which happens from March 13-22 – and one of them will be crowned the winner. Said winner will lumber away from the event with $3,500 worth of prizes, including a 55-inch curved-screen television, and their livery will be free to all of the minions playing Forza Horizon 2. There's also a Mazda hub on Xbox Live for everyone to take an in-depth look at the 2016 Miata, if you just like to watch, in which case you may also want to see the related videos joining the press release below. MAZDA TEAMS UP WITH XBOX TO LAUNCH 2016 MX-5 - Mazda MX-5 Livery Design Contest Now Live in Forza Horizon 2 - - Branded hub allows Xbox users to virtually tour 2016 MX-5 and enter MX-5 design contest - Winning design to be featured in Forza Horizon 2 and gifted to all players IRVINE, Calif. (December 4, 2014) – For the second consecutive year, Mazda North American Operations (MNAO) is teaming up with Xbox, this time to promote the launch of the 2016 Mazda MX-5 and give Forza Horizon 2 players the chance to enter the Mazda MX-5 Livery Design Contest. An interactive experience with the 2016 Mazda MX-5 and information on the design contest will be available through the Mazda branded hub on Xbox 360 and Xbox One. The Mazda MX-5 Livery Design Contest, which is now live through January 4, 2015, will give Forza Horizon 2 players the opportunity to design the livery for the 1994 Mazda MX-5 currently available in-game. Two finalists will be awarded a trip in March to South by Southwest 2015 for the final design showdown. The winner will walk away with a new 55-inch curved TV, audio music system, Xbox One Kinect console and one MadCatz Racing Wheel estimated at $3,499.95.