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Mazda delays US launch of Skyactiv-D engine

Japanese automakers haven't lead the charge towards diesel power in the same way as, say, the Germans have. But Mazda is out to change that. It has been following Audi's lead on the racetrack with oil-burning racecars right here in America, and will soon translate that excitement to the road by introducing its Skyactiv-D engine in North America. It just won't happen as soon as we expected.
Mazda announced today that, while its diesel engine meets current emissions requirements, the company has decided once again to push back an introduction originally slated to kick off in the Spring. According to the brief statement below, Mazda wants to take more time to find "the right balance between fuel economy and Mazda-appropriate driving performance."
In other words, the Zoom-Zoom brand apparently thinks its diesel engine doesn't deliver the zoom-zoom American drivers would expect, so we'll have to wait just a little bit longer. Details to follow closer to launch, whenever that will ultimately take place.

Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

Toddler survives 60-foot fall from apartment window, lands on car

REDMOND, Wash. — A 20-month-old boy survived a six-story fall from suburban Seattle apartment window after the toddler landed on the roof of a parked car that cushioned the impact of the plunge, authorities said. The toddler "landed in a way where the car absorbed enough of the impact that he was awake and crying when paramedics arrived" Wednesday afternoon, Redmond police spokesman James Perry told the KIRO television station. The boy was in serious but stable condition at a hospital. Just before the fall, the toddler was alone in a bedroom, while his mother and two siblings were in another room, Perry said. Investigators believe the boy propped himself on the edge of a window that was cracked open, pushed through a screen and tumbled about 60 feet. The owner of the Mazda sedan that the child fell on was amazed that the boy survived. Edward Lu told KOMO-TV that the only reason the car was there was because he had decided at the last minute to ride his bike to work that day. Had the car been gone, the boy would have landed on pavement. "That's a big dent," Lu said. "I couldn't believe it."