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2016 Mazda2 won't come to the US

Hoping to get your hands on the new Mazda2? Don't get your hopes up too high, because the latest word has it that the new hatchback won't be available in the United States. According to the report from Automotive News, Mazda's US office has decided against bringing the new Mazda2 to American showrooms. This despite it being made just south of the border in Salamanca, Mexico. The reasons are apparently two-fold. For starters, Mazda sales offices around the world have been clamoring for larger allotments of the new 2, and the company can only supply so many. "We could have had it, but we would have had a number that didn't make much sense with 600 dealers and with the marketing it takes to launch a new car," Robert Davis, Mazda's senior VP of US sales operations, told AN. For another, Mazda is apparently not convinced the new supermini would resonate with US buyers, who are increasingly migrating towards crossovers. So Mazda is focusing instead on "products that make us and our dealers considerably more profit than a Mazda2 does." That doesn't mean the latest Mazda2 will be entirely out of our reach forever, though. The company's agreement with Toyota will see a sedan version sold in the US as the Scion iA. Mazda is also certifying it to US safety and environmental standards so that it can sell the 2 in Puerto Rico, which means that it wouldn't take much to change course and bring the hatchback into the US in the future: "It'll always be there if we need it," Davis told AN. Reached for comment, a spokesman for Mazda's North American operations told Autoblog that "The Mazda2 launch in the U.S. market is on hold in order to evaluate the B-Car segment and enable us the opportunity to focus on the launches of the refreshed Mazda6 and CX-5, and the all-new MX-5 roadster and CX-3 subcompact crossover SUV." That leaves the aforementioned CX-3 - which is, incidentally, based on the same architecture as the Mazda2 - as the smallest mainstream model that Mazda will offer Stateside.

2020 Mazda CX-30 Review & Buying Guide | The new sporty

Is it a sporty crossover? Is it a tall hatchback? However you want to view it, the new 2020 Mazda CX-30 is a compelling new entry that delivers the sort of engaging driving experience and premium cabin environment you get in the company's 3 hatchback, but with the higher seating position of a crossover. Basically, if that Mazda3 had a child with the bigger CX-5, this is pretty much what you'd get, and we have to say it's a pretty good kid.   In terms of size, the CX-30 fits into a niche of in-betweener SUVs that slots between compact models like the CX-5 (plus the Honda CR-V, Toyota RAV4, etc.) and sub-compact ones like the Mazda CX-3 (plus the Honda HR-V, Hyundai Kona, etc.). If you don't have small children, and the car seats and strollers that come with them, it's a size that should make sense. The price is compelling too, especially when you consider the CX-30's high-end cabin and just how terrific it is to drive. With its tautly tuned chassis, communicative steering and sharp throttle response, the best words to describe it are "budget Porsche." Now, we should note that the Mazda3 is even better to drive and pretty much offers the same cabin space, design and quality. We also think it looks better. Nevertheless, people like sitting up high, and the CX-30 definitely satisfies that requirement. What's new for 2020? The Mazda CX-30 is an all-new model. What's the CX-30's interior and in-car technology like? Like the Mazda3 with which it shares so much, the CX-30's cabin makes you go "wow" considering its price and the vehicles with which it competes. Whatever trim level you're considering, the key to this wow factor is how Mazda's new dash design scheme removes visual clutter by reducing switchgear and effectively hiding air vents and door handles. It's then augmented by standard two- or three-tone color schemes – cars with cloth or leatherette vinyl upholstery are accented with black and blue dash/door trim, while those with leather get black and brown. For a car in the $20,000-$30,000 range, it looks and feels special. It's also of a high quality and quite functional. The steering wheel, which looks sensational, is an absolute treat to hold and has intelligently designed buttons/switches for the infotainment and cruise controls. There's considerable center console space, including a configurable under-armrest bin, and a decently sized forward bin for a smartphone.

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.