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2019 Mazda3 shows off factory bodykit, Miata gets a hardtop at Tokyo Auto Salon

The 2019 Mazda3 wasn't exactly lacking in the sporty style department when it was shown last month in L.A. But everyone, including Mazda, knows that doesn't mean it can't be even sportier. As such, the company is showing off a version of the new compact hatchback at Tokyo Auto Salon, a modified car and aftermarket parts show, with a body kit. It's a subtle one, consisting of a black front lip spoiler, black side skirts, and a longer, slightly upturned rear spoiler. Its low-key design fits in well with the Mazda3's taut, clean lines, and it makes the car look lower and more purposeful. The Mazda3 isn't the only car getting some love at the Tokyo Auto Salon. The company will display an MX-5 Miata with a removable hardtop made of carbon fiber. Now, you may remember that Mazda does offer a hardtop, but just for racing drivers. That top is a bit odd looking with a really high rear-end to clear motorsports-spec roll bars and cages. This top follows the lines of the roadster's soft top, looking much more sleek. Neither sets of parts here have been announced for production, but we wouldn't be surprised to see them show up as Mazda accessories. The Mazda3 body kit in particular seems a shoe-in, since the previous generation Mazda3 had a very similar appearance package available. The Miata top certainly seems as though it was designed with regular consumers in mind. Its future is less certain, though. For one thing, Mazda can point to the Miata RF if you want a solid roof. Then again, Mazda still offered a removable hardtop for conventional Miata roadsters even after the original power-retractable hardtop model was introduced. If it does come to market, though, expect it to be made from more affordable fiberglass and be painted in factory colors. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Oliver Jarvis in a Mazda takes pole in star-studded Rolex 24 at Daytona

DAYTONA BEACH, Fla. — Oliver Jarvis broke a 26-year-old record at Daytona International Speedway in putting the Mazda DPi from Team Joest on the pole for the Rolex 24 at Daytona. Jarvis went to the top of the scoring chart early in Thursday's qualifying session with a lap at 1 minute, 33.685 seconds. It broke the mark by two-tenths of a second set by P.J. Jones in 1993 in a GTP-class Toyota. The Englishman spoiled a strong run by Team Penske, which qualified second and third for the twice-round-the-clock endurance race that begins Saturday. Ricky Taylor earned the second spot in Penske's Acura ARX-05, while teammate Juan Pablo Montoya was third in his first time qualifying the sports car for the organization. Team Joest wound up first and fourth on the starting grid with Jonathan Bomarito putting its second car on the second row. Felipe Nasr had the fastest Cadillac DPi-V.R in fifth for Action Express Racing. Nasr is the reigning IMSA champion and led the way for four more Cadillacs in qualifying. Jordan Taylor was sixth for Wayne Taylor Racing, ahead of Juncos Racing's Agustin Canapino, then Tristan Vautier and Stephen Simpson for JDC-Miller Motorsports. James Allen in an Oreca 07 Gibson for DragonSpeed won the LMP2 pole. In the GT Le Mans class, Nick Tandy put a Porsche on the pole as four different manufacturers qualified in the first two rows. IMSA GTLM champion Jan Magnussen of Corvette Racing was second, Ryan Briscoe in a Ford GT for Chip Ganassi Racing was third and followed by Davide Rigon in Risi Competizione's Ferrari 488. Marcos Gomes gave Via Italia's Ferrari 488 the pole in the GT Daytona class. Related Video:

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.