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Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

Mazda reveals 25th anniversary edition MX-5 Miata alongside next-gen chassis

Ford may be celebrating the 50th anniversary of the Mustang this week, but it's not the only automaker with a sports car icon to fete at this year's New York Auto Show. Mazda is also celebrating the 25th anniversary of the MX-5 Miata with an array of 15 classic models. It's also showing off the chassis for the next MX-5, and unveiling a special 25th Anniversary Edition.
The special edition is based on the retractable hardtop model with either manual or automatic transmission, Bilstein shocks, a metallic red paint job with contrasting black roof and an off-white leather interior. Naturally, special badging can be found inside and out to set it apart from the record 940,000 other MX-5s sold to date, and just 100 examples will find their way to US buyers.
Along with the two-tone special, Mazda is also showing off the new Skyactiv chassis and engine that'll underpin and power the upcoming next-generation MX-5 (as well as an as-yet-to-be-determined Fiat Group roadster if the two parties can work out their differences). With a lower center of gravity that's also closer to the middle of the car, the new chassis promises even better balance and a good couple hundred pounds of weight savings over the outgoing model. Check it all out in the press releases below.

2002 Mazda MX-5 Miata powered by a Jaguar-sourced V6 for sale

Cars & Bids, a relatively new site that specializes in auctioning modern enthusiast cars, is selling a 2002 Mazda MX-5 Miata. While that's hardly unusual, this example lost its four-cylinder engine and gained a Jaguar-sourced V6. Pulling a 3.0-liter six out of a 2000 S-Type and dropping it into an unsuspecting Miata is apparently easier than it sounds. England-based Rocketeer offers a kit that makes the swap reasonably straightforward, though the listing notes the factory air conditioning system is not compatible with the new engine. Cold air aside, the installation is done so neatly that it looks like Mazda envisioned the Miata with a bigger engine. Jag's V6 inevitably adds weight to a roadster praised globally for its nimble handling, but it also brings a whole lot of horsepower to the table. Left stock, a 2002 Miata is powered by a 1.8-liter four-cylinder that makes 142 horsepower and 125 pound-feet of torque. The example listed on Cars & Bids puts 220 horsepower and 221 pound-feet of torque under the driver's right foot, figures that easily offset the weight gain. And, somewhat surprisingly, the six spins the rear wheels through a stock five-speed manual transmission. Flyin' Miata sway bars and Koni shocks improve handling. Close the hood, and this Jagazda looks like a run-of-the-mill 18-year-old Miata. The seller made no modifications to the body, it's still painted in its original shade of silver, and he kept the stock 15-inch wheels. The dual exhaust tips hint at the V6, but they're subtle enough to surprise more than a few racers at the next autocross event. The auction is live now, and bidding stands at $4,250 as of writing with about three days left before the hammer drops. If you miss your chance to bag it, several shops sell kits that let skilled shade-tree mechanics shoehorn Mazda's K-Series V6 (which powered the MX-6 and the Ford Probe, among other cars) into an older Miata. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.     Featured Gallery 2002 Mazda MX-5 Miata with Jaguar V6 View 14 Photos Aftermarket Jaguar Mazda Convertible