2004 Mazda Rx-8 Grand Touring 4-door 1.3l on 2040-cars

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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

Mazda's Skyactiv-X power and efficiency ratings released in Europe

Mazda's long-awaited Skyactiv-X engine is finally headed for production, though not yet for the United States. The Japanese automaker says "various European countries" will get access to the unique engine in the Mazda3 starting this fall. Still, the announcement is relevant to the rest of us because we now have official power levels and fuel efficiency numbers that we can use to compare the Skyactiv-X with other engines offered in the compact Mazda. First, the power. According to Mazda, the 2.0-liter Skyactiv-X makes 178 horsepower and 165 pound-feet of torque. By way of comparison, the 2.5-liter Skyactiv-G engine currently used in the Mazda3 here in the States makes 186 hp and 186 lb-ft of torque. Sure, it's a little less powerful, but note that the displacements don't match and remember that the real reason the Skyactiv-X exists is to reduce fuel consumption. And that brings us to the Skyactiv-X's combined rating of around 53.5 miles per gallon (converted from liters per 100 kilometers). That's around 8 mpg better than the 2.0-liter engine that comes standard in Europe. Before we go any further, it's important to note that these numbers represent official figures for the European NEDC combined cycle, which means they are not directly comparable to the ratings we'll get from the United States EPA. Our official ratings will almost certainly be lower. With that disclaimer out of the way, the 2.5-liter Mazda3 scores a combined 30 mpg here in the States. The obvious unanswered question is when the Skyactiv-X might actually come to America. And the unfortunate answer is that we don't know. Mazda has yet to make an official decision on timing for the U.S market's launch of the engine, but as soon as we know, so will you.

Chicago Auto Show: The really big reveals from shows past

The 2024 Chicago Auto Show may seem like a shell of its former self, but it still holds the title of the largest consumer auto show in the United States. It didn't get that reputation simply by being efficiently produced or convenient for locals desperate for something to do in February — it earned it over decades of breaking automotive news and powerhouse reveals, eventually earning an informal designation as America's truck show.  2024 may be a down year for Chicago, but let's not forget all of the great things that have come out of it, historically. Here's a look at some of our staff favorites. Bet you didn't know about a few of these cars that were first revealed in the Windy City.    2008 Dodge Challenger SRT-8  I didn't just pick this one as a former Challenger owner, but instead to illustrate just how many cool Chicago debuts we take for granted. Chrysler often chose its home turf to debut new cars, so the few times its unveilings happened elsewhere tend to stick in our minds. The first Challenger SRT-8 was kind of garbage, if we're being honest. I mean, who buys a race-bred, V8-powered muscle car without a limited-slip differential? But the SRT-8 formula evolved over time into something truly special, and what we saw in Chicago was essentially the early version of the Scat Pack, which was ultimately very successful for Dodge. And who would have thought we'd be here, 15 years later, still talking about that debut? And still loving these big Mopars, flaws and all. — Associate Editor Byron Hurd SHO time in Chicago IÂ’ll always have a certain fondness for the return of the Taurus SHO at the 2009 Chicago Auto Show. Chicago has always leaned truck and van heavy for press reveals, but every now and then, as this list illustrates, something spicy would appear. The return of the SHO as a high-powered successor to the original that ran from 1989-1999 gave enthusiasts hope for FordÂ’s performance business, especially for sedans. With a 3.5-liter EcoBoost V6 packing 365 hp, all-wheel drive and five-spoke wheels, the SHO was a nice upgrade from the lower-rung Taurus models. It was a bit more sedate than the original SHOÂ’s Yamaha-sourced V6 that teamed with a five-speed manual transmission, but still a worthy response to the Chrysler 300, Dodge Charger and later the Chevy SS. The SHO — Super High Output — begat things like the Fusion ST and gave Ford solid four-door performance for the rest of the decade.