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Japanese automakers ramping production for renewed American sales

The 2011 earthquake and tsunami that struck Japan took quite the toll on the automotive industry in that nation. Not content to lean on that tragedy as excuse for slagging sales, the Japanese automakers are planning on a major production expansion in North America. The aim is to reclaim the market share lost from the Tsunami-based dip, and overcome a dollar/yen exchange rate that makes exporting to America unprofitable.
Following the Tsunami, Japanese automakers ramped up production in their North American facilities to compensate, but according to Automotive News, Nissan, Honda and others have all reported plans for still-further increased production in the year ahead. As part of this ramp-up, Mazda will open a facility in Salamnca, Mexico before March of 2014. Part of that increase in output is 50,000 units of a Toyota-badged compact car, which Mazda will produce.
Other Mexican production facilities opening include a Honda plant, which will open in Spring 2014 in Celaya, and a Nissan plant, set to open later this year in Aguascalientes. Nissan also said that it will need another plant in North America within the next five years. According to Nissan Boss Carlos Ghosn, the company aims to raise its stake in the US market from 8 percent to 10, and adding production will help achieve that goal. Even Mitsubishi is aiming to boost production at its Normal, Illinois plant. Production of the Outlander Sport is currently at 50,000, which Mitsubishi wants to raise to 70,000.

Mazda3 successor due in dealers this fall

Following exciting new models like the 2013 CX-5 and 2014 Mazda6, Mazda is getting ready to introduce the next generation of its high-volume compact, the Mazda3. After talking to several of Mazda's dealers, Automotive News is reporting that the automaker is planning to introduce its new compact this fall, which is earlier than what was originally reported.
Aside from what we've seen in recent spy shots and what appeared to be a full-scale design mockup back in October, there is little information about the third-generation 3, but we can see that the car will get plenty of cues from Mazda's stylish Kodo design language, and we expect even more technologies from the company's SkyActiv efficiency program to come to bear. AN says that Mazda is hoping to top 300,000 sales this year in the US, and the sooner Mazda can replace the current aging 3, the better chances it has at reaching that goal.

2020 Mazda3 gets five-star overall rating from NHTSA

Mazda is adding another figurative piece of silverware for its heralded Mazda3, this time in the form of a five-star overall rating from the National Highway Traffic Safety Administration. The designation applies to both the hatchback and four-door sedan, and front- or all-wheel-drive versions. Mazda’s entry-level compact, which underwent a dramatic redesign for 2019, notched five-star ratings across the board: frontal crash, side crash and rollover crash tests. The Mazda3 has also been named Top Safety Pick+ by the Insurance Institute for Highway Safety, with top scores on all crash tests and ease of use of the LATCH child-seat system, but an acceptable rating for its headlights as the only slight ding. Mazda opted to make its i-Activsense safety technology system standard on the 3 for 2020. It covers NHTSAÂ’s recommendations of having forward collision warning, lane departure warning, crash imminent braking and dynamic brake support, and it adds features like blind-spot monitoring, driver attention alert, automatic on-off LED headlights and rain-sensing windshield wipers. The fourth-generation car also got a stiffer body with a 10-fold increase in high-strength steel and a revamped suspension. Mazda sold 50,741 examples of the Mazda3 last year, which made it the automakerÂ’s No. 2 nameplate, though well behind the CX-5, which moved 154,545 units. Sales in January were off 45.7% from the prior year, when the new version wasnÂ’t yet on sale, suggesting that despite its distinctive looks and accolades from the motoring press, the Mazda3 is fighting an uphill battle against crossover-dom. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.