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Why a production Mazda Koeru won't be a Subaru Outback clone

No automaker has had a hit quite like the Outback Many have entered, few have won. The Subaru Outback is one of those automotive bogeys that competitors seek to imitate but never quite capture. Mazda is poised to change that, its CEO tells Automotive News, with a production version of the Koeru concept. We're torn on whether this attempt will be the one to do it, whether the proposed model is truly aimed at the Outback, or whether it's just another pale imitation destined for failure. While the ingredients are pretty basic – wagon-like shape, extra cladding, a smidge more ground clearance than a regular car – no automaker has had a hit quite like the Outback. Reasons include packaging issues, poor brand fit, and Subaru's seemingly unstoppable momentum in building all-wheel-drive archetypes. That hasn't stopped a bunch of companies from trying. And now for a list: Ford attempted with the Freestyle/Taurus X; note that that model no longer exists, having been replaced de facto by the Flex and the newly crossover-ified Explorer. Audi discontinued the A4 Avant and slapped the Allroad badge and some fender flares on to capture the affluent outdoorsy crowd, initially selling well but now down 40 percent since last year. The humpback Honda (Accord) Crosstour and Toyota Venza could also be considered Outback-apers, as both short-lived models took sedan bodies and added a hatch and optional all-wheel drive. Dodge got into this space a few years back with the Journey Crossroad trim level, but fake brush guards and black wheels do not an Outback make. Volvo has perhaps come closest with the XC70, a not-quite-crossover that it nevertheless brands like its other crossovers. It helps that the Volvo die-hard and the repeat Subaru buyer aren't too different. Most of these models no longer exist, and the ones that do haven't sold as well as Subaru's Outback so far this year. Even if you're generous and add all 96,718 Journey sales (and not just those for the Crossroad, which FCA doesn't break out separately) to V70/XC70, Venza, and Crosstour, it still doesn't equal the 136,227 Outbacks Subaru pushed through November of 2015. And, as Automotive News points out, Mazda hasn't sold that many crossovers so far this year (the number is 129,932 thanks to huge CX-5 numbers). So why is Mazda considering going after the hallowed Outback? First off, we're not sure that it is because there's the question of what tiny niche this vehicle would occupy. "It's a totally new car.

2019 Mazda 6 gets more expensive, adds equipment and drops the manual

Update: We got wind of what Mazda had in store for the 2019 Mazda 6 in this report from last week, and now we have all the official information from Mazda. The news on the manual transmission's disappearance is still true — 2018 model year cars will be the last ones that make that an option. There are a few changes Mazda has implemented for this model year, and a slight price adjustment that goes with. The addition of Mazda's i-Activsense safety tech as standard is confirmed. As is G-Vectoring Control Plus, the next generation of Mazda's G-Vectoring we saw hit the CX-5 for the 2019 model year. Pricing has been adjusted to reflect the extra standard equipment and elimination of the manual transmission. A base (manual) 2018 Mazda 6 Sport costs $22,845 with its $895 destination fee, but the new 2019 model begins at $24,720 with the $920 destination fee included. That's a considerable increase, but the charge for an automatic transmission was $1,050 of that previously. Higher trim levels don't experience as much of a hike. For example, the maxed-out Signature is only $375 more expensive in 2019, coming in at $36,020 total. Mazda says the 2019 Mazda 6 goes on sale this month. It's a little surprising that 2019 model year Mazda 6s weren't already on sale, but mid-year updates or late introductions aren't exactly out of the norm for Mazda. Since its introduction, the current generation Mazda6 has always remained a top choice among driving enthusiasts. That's because it's one of the few cars left in its class to still offer a manual transmission, next to the Honda Accord. But sadly, it seems even that's going to disappear for the 2019 model year update. CarsDirect originally heard through the grapevine that the Mazda6 sedan will be losing its standard six-speed manual while gaining some new safety tech. At first, we here at Autoblog were in denial. We had to reach out to Mazda to verify this unfortunate news. And sadly, it seems CarsDirect's findings are accurate, with Mazda USA's marketing and brand communications manager, Drew Cary, replying to our inquiry with the following statement: At Mazda we are always listening to our fans, especially when it comes to what they are looking for from our vehicles. As we have moved the Mazda6 upscale with the launch of the Grand Touring Reserve and Signature models, we have seen less demand for a manual transmission option.

Mazda returning to top-tier racing with diesel-powered prototype in USCC

Mazda has unveiled its latest challenger in the top flight of endurance racing, a diesel-powered prototype that will campaign the inaugural, 2014 Tudor United SportsCar Championship. The new Skyactiv-D-powered car will make its race debut at January's Rolex 24 at Daytona.
"This is the most significant step Mazda has taken towards returning to the global racing stage since our overall victory at Le Mans in 1991," said the director of Mazda Motorsports, John Doonan. That historic racecar, the rotary-powered 787B, has grown to become one of Mazda's many, well-known racers.
More recently, the Japanese brand has been making waves in the Grand-Am series, campaigning RX-8s and, most recently, running diesel-powered Mazda6 sedans in the GX-class. Mazda will campaign two factory-backed prototypes at Daytona. Driver lineups will be announced closer to race day.