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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

World Car of the Year finalists announced

To say the 2014 Geneva Motor Show was packed full of news is an understatement as big as the show's home at the Palexpo convention center. Despite everything that we were able to cover during this year's show, there's still more coming out of Switzerland, including the announcement of the finalists for the 2014 World Car of the Year Awards.
We reported on the original list of finalists over three weeks ago, and now, that initial list has been pared down to three finalists for each of the five awards. The finalists were announced at a press conference by frequent Autoblog contributor and co-chair of the awards, Matt Davis (above).
The finalists for the overall title of 2014 World Car of the Year are the Audi A3, the BMW 4 Series and the Mazda3. The World Luxury Car of the Year will be either the Bentley Flying Spur, the Mercedes-Benz S-Class or the Land Rover Range Rover Sport, while the Performance Car of the Year will be awarded to the Chevrolet Corvette Stingray, the Ferrari 458 Speciale or the Porsche 911 GT3 (which, um, yeah...).

Our Mazda MX-5 Miata has the best engine bay in the business

One of the things that's really disappointing about modern cars is how they all hide their technology under a proverbial bushel. You pop the hood, and nine times out of 10, you're faced with some amount of black plastic hiding the functional bits. On some cars the plastic covers the bare minimum to have a "presentable" engine. Others have every tank, hose, wire and screw buried under a layer of smooth plastic. Few exemplify this practice better than engine bay of the current Lexus LS 460, seen below. If Lexus was this embarrassed about its engine, maybe it should have simply bolted the hood shut. However, like with weight gain and power creep, our fourth-generation Mazda MX-5 Miata bucks the plastic trend. Lift the aluminum hood of the little roadster, and you travel back in time more than a decade. (See the gallery up top.) Only one bit of decorative plastic is in sight, and it proclaims the car's Skyactiv technology and hides some of the wires leading to the ignition coils. Otherwise, nothing else is obscured. The shock tower braces, manifolds, battery terminals, the whole shebang is all right there for you to see. What's particularly amazing is that it all looks good. Even in some cars that eschew plastic covers, it's no guarantee of an attractive engine bay. We just had a new Honda Civic Sport hatchback (seen immediately above), and while it doesn't sport a plastic engine cover, you can see from the photo that it's not particularly attractive with tubes and cables snaking every which way. But in the Miata, the hoses and wires are kept to a minimum, and the ones that are there are arranged in a way that isn't haphazard or tangled. Then, in the middle, there's the clean, simple aluminum cam cover as the gleaming centerpiece, similar to those of the first- and second-generation cars. As the owner of a '99 Miata, this detail in particular gives me the warm fuzzies. The fully exposed engine bay fits with the Miata's personality. The car is very straightforward, it features just the absolute minimum of style and comfort additions, and is highly accessible. I would say the Miata's engine bay is the window to its soul, if driving it didn't offer a clearer picture. Related Video: