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Masamichi Kogai new Mazda president and CEO

There's some executive rearranging going on in the top suite at Mazda Motor Corporation in Japan, with current CEO Takashi Yamanouchi telling reporters there "I'd like to hand over the work to younger people" now that the company has returned to profitability. Yamanouchi became CEO on November 19, 2008 of an independent Mazda that had to fight for its future in the immediate aftermath of the global financial crisis. What followed was four years of losses before finally getting back to black last year.
Masamichi Kogai (pictured) will be appointed the new president and CEO on June 25, pending approval at the company's annual general shareholders' meeting. Kogai assisted Seita Kanai with the production-efficiency initiative that Mazda called Mono Tsukuri Innovation, which worked to give export-dependent Mazda the best chance at profitability in spite of a rising yen. Kogai, lately in charge of production and purchasing, has been with the company since 1977 and worked in areas from R&D to logistics.
Kanai, who headed the Mono Tsukuri effort and was among the leadership on Skyactiv, will be promoted from executive vice president to vice chairman. Akira Marumoto will become executive VP of Mazda and assistant to new president Kogai. Yamanouchi will remain Chairman of the Board. There's a short press release below to make it official.

Mazda engineers say current Skyactiv-X might not suit U.S. market

We've been watching Mazda roll out the 2.0-liter four-cylinder Skyactiv-X engine in Japan and Europe, waiting our turn. When European authorities released fuel economy information for the high-tech motor last June, we wrote, "Mazda has yet to make an official decision on timing for the U.S market's launch of the engine." Automotive News spoke to Mazda engineers in charge of the powertrain, and based on the answers AN got, the question might not be when we get the Skyactiv-X, but if. Seems that the automaker now isn't certain whether the cost/benefit analysis for the U.S. market favors the engine, and there's concern the 2.0-liter might not be powerful enough for us with its current output of 178 horsepower and 186 pound-feet of torque. At the moment, our Mazda3 is served only with a 2.5-liter Skyactiv-G engine producing 186 hp and 186 lb-ft., not too far ahead of the Skyactiv-X. The Skyactiv-X would return better fuel economy, but requires a noteworthy price premium over the Skyactiv-G. The Truth About Cars says the Skyactiv-X has become the top-seller in the Japanese-market Mazda3, even though it costs 27% more than the base, 2.0-liter Skyactiv-G for a 9% improvement in fuel economy. Mazda's not sure U.S. customers would care much for that kind of math. Engineer Yoshiaki Yamane told AN, "Maybe U.S. customers require more power, because fuel economy is not the top requirement." There isn't much Mazda can do about the tech-heavy engine's cost, since pricey equipment like the high-pressure fuel injection and combustion systems, supercharger, three-way catalyst, and 24-volt mild-hybrid system provide the mileage gains that are the engine's reason for being. Instead, engineers are researching the system's effects with larger displacements. If it works as desired, a larger and more powerful Skyactiv-X could come to the U.S. on the large-vehicle architecture Mazda's developing for new sedans to arrive in a couple of years. That's the hope, at least. Remember, Mazda's Skyactiv-D was meant to go into the 2014 Mazda6, but didn't because Mazda said it needed more time to find "the right balance between fuel economy and Mazda-appropriate driving performance." After five years of "Soon," the engine showed up on the 2019 CX-5 that starts at $42,045. Based on that template, it could be awhile before we know how the U.S.-market Skyactiv-X story ends. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences.

2020 Mazda6 Signature Driveway Test | A luxury car interior with a non-luxury price

The 2020 Mazda6 Signature is pure luxury on the inside. If one were to remove the Mazda badges and replace them with Audi’s four rings, or LexusÂ’ stylized L, customers may not even bat an eye. Alas, that is the point of MazdaÂ’s range-topping Signature trim. Mazda fancies itself a “premium” car brand at this point, and the Mazda6Â’s cabin does an excellent job of selling that theme. A luxury interior starts with excellent and original design, and then itÂ’s finished with quality materials. Anybody can throw leather, suede and wood around, but if the design itself isnÂ’t moving, the fancy materials look tacked on. Mazda has managed to ace both the design and material quality sections of its test with the Mazda6 Signature. ThereÂ’s beauty in simplicity, and the Mazda6Â’s interior exemplifies that. A wide, sweeping dashboard dominates the view from the driverÂ’s seat. An endless swath of soft-touch UltraSuede is front and center, splitting the climate controls from the vents and infotainment screen above it. Mazda says itÂ’s “adorned with a subtle gold tint,” and itÂ’s made in a similar fashion as ornate kimonos. I found myself staring at the stitching running the full length of the dashboard. ItÂ’s topped by a silver strip that extends from one side of the cabin to the other into the side air vents. Interestingly, the side air vents extend beyond the rest of the dash into the door, so they look like silver metal wings sticking out with the doors open. Above the silver strip is something Mazda calls “Sen Wood.” It looks and feels like real wood, because it is — Mazda says Sen wood is used in taiko drums and Japanese furniture.   And then thereÂ’s the lovely continued presence of physical buttons for vital controls. All of the climate control options are integrated into a classy strip just below the suede in the center of the dash. The buttons themselves are high quality, easy to find and satisfying to use in their action. Same goes for the climate control temperature knobs. They turn with precision and give a clear indication of each degree of change. The ribbed faux metal (it's extremely convincing as real metal) surround on the dials makes it feel like youÂ’re changing the climate control on a car that costs twice as much as this Mazda does. Even some luxury cars donÂ’t offer the same level of tactility and satisfaction in their controls.