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Mazda taps Americas head as CEO to raise game in its biggest market

TOKYO — Mazda has named the head of its Americas operations as its next president and CEO after its current chief steps down in June, as Japan's fifth-largest automaker seeks to boost profitability in North America, its biggest market. The company said on Friday that Masamichi Kogai will step down and be replaced by current vice president Akira Marumoto, who now oversees operations in the Americas. The changes are effective June 26 after Mazda's annual shareholders' meeting. Mazda, which has global annual sales of around 1.6 million vehicles, has enjoyed a run of rising vehicle sales, expanding in markets particularly in North America, which accounts for nearly 30 percent of total sales. But as one of Japan's smaller automakers and a tiny player globally, it faces growing competition in the United States, where market growth has slowed, and where the company's profitability has sagged due to higher discounting and slowing demand for sedans. The maker of the MX-5 Miata roadster and the reputed Skyactiv gasoline engines also faces higher costs to stay competitive in an industry which is being disrupted by new technologies, including self-driving cars and electric vehicles. Marumoto, a 38-year company veteran with a background in engineering who described himself as having a "strict" work ethic and admitted to being "short-tempered" at times, previously led Mazda's corporate planning and product strategy divisions before heading its Americas operations. He said that growing sales and improving profitability in the North American market would be his biggest priority, along with expanding the company's brand image as an innovative car maker. "Given the rapid changes occurring in the auto industry at the moment it's often asked whether a small company like us will be OK," Marumoto, 60, told reporters at a briefing in Tokyo. "But before we even consider this we need to show our strengths, and what makes us different if we want to grow our brand." Kogai, who became Mazda's president and CEO in 2013, will be following the footsteps of his two immediate predecessors who also held the top job for five years each. He will still be with the automaker and become its chairman, the company said. Earlier this year, Mazda announced that it would invest in a new, $1.6 billion plant in the U.S. state of Alabama as a joint venture with Toyota.

2018 Mazda CX-5 Buying Guide | Specs, safety, expert reviews, and more

Crossovers are all the rage these days, and spunky Mazda devotes half of its six-vehicle portfolio to the segment. The compact CX-5 slots right in the middle of its crossover lineup, size-wise, and outsells all other Mazda vehicles by a country mile, with sales continuing to climb so far in 2018. The CX-5 was the first car to feature Mazda's KODO design language, which has given its vehicles a more premium appearance and made the CX-5 longer-looking and more taut. Now in its second generation, Mazda offers the CX-5 in Sport, Touring and Grand Touring trims, with the option of front- or all-wheel drive configurations. This Autoblog buyer's guide is aimed at helping you to make an educated decision about whether to buy the 2018 Mazda CX-5. We'll summarize safety and reliability ratings, engine specs and horsepower, fuel economy ratings and pricing. We'll also touch on what Autoblog's professional reviewer thinks of the crossover. Is the 2018 Mazda CX-5 safe? Based on its crash tests, the National Highway Traffic Safety Administration gives the 2018 CX-5 a four-star overall rating. It awards five stars for frontal- and side-crash protection, and four of five stars for rollover crashes. The Insurance Institute for Highway Safety further vouches for the 2018 Mazda CX-5, giving the crossover its coveted Top Safety Pick + award — at the time of this writing, the only compact crossover to get this rating, thanks to available adaptive headlights. It also has good ratings for all of its crash-test metrics and headlights, a superior rating for front-crash avoidance, with optional equipment, and an acceptable rating for the ease of use of the child-seat LATCH anchors. We encourage you to visit the NHTSA and IIHS websites to review ratings on the specific vehicle you're researching. Is the 2018 Mazda CX-5 reliable? J.D. Power gives the 2018 Mazda CX-5 an overall score of 75 out of 100, considered average. On its 10-point scale, it rates the vehicle an 8 on overall quality, which is in the average range, and 9 — considered among the best — for overall performance. It rates an 8 for overall depreciation. As is customary, we note that Autoblog has raised concerns about the way J.D. Power weights serious and less-serious reliability issues. You can read more about that here. According to NHTSA, there has been one recall involving 682 models of the 2018 CX-5 because the side curtain airbags may not properly deploy following a side-impact or rollover crash.

Mazda MX-5 breeds upgraded Roadster RS in Japan

Fans of the new Mazda MX-5 Miata looking for something a little more performance-focused may be enticed by the new RS model. Unfortunately they'll have to go all the way to Japan to get it. Because Mazda will only be offering this particular version back home. The new RS version of the Mazda Roadster (as it's known in Japan) features a number of performance upgrades, although none of them specifically affect the engine or its output. The Roadster RS features Bilstein dampers and front suspension tower brace for better handling, along with bigger brakes for added stopping power, a retuned steering rack for sharper turn-in, and upgraded exhaust for a better sound. Inside it's also been treated to heated Recaro seats with Nappa leather and Alcantara trim and a nine-speaker Bose audio system. It also comes equipped with adaptive front lighting and high-beam control as well as lane-departure and blind-spot warning systems. Feeling left out yet? Don't be too disappointed, or book that ticket to Tokyo's Natita International Airport just yet. The Mazda Roadster RS only comes with the smaller 1.5-liter engine that produces 129 horsepower, which is significantly less than the 2.0L we get here at 155 hp. It does, however, come with the six-speed manual instead of the automatic. So while this may not be the most powerful version of the Miata, it may be the enthusiast favorite – at least in the JDM. Related Video: