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Mazda struggles to meet demand on rising sales

For Mazda there's good and not-so-good news on the heels of strong US sales in 2012: demand is high - especially for the Mazda3, Mazda6 and CX-5 - but supply is low, TheDetroitBureau.com reports. That's partly because all Mazda production happens in Japan, since it ended its alliance with Ford and pulled out of a joint venture with the blue oval building cars in suburban Detroit last year.
In 2012, Mazda sales here jumped 26.4 percent, but 2013 sales through August have just been keeping pace with the overall US auto industry, increasing at a rate of 6.8 percent. Mazda North American Operations director of marketing and communications Jeremy Barnes says that sales have slowed because the company is facing challenges delivering products here.

Japan could consolidate to three automakers by 2020

Sergio Marchionne might see his dream of big mergers in the auto industry become a reality, and an analyst thinks Japan is a likely place for consolidation to happen. Takaki Nakanishi from Jefferies Group LLC tells Bloomberg the country's car market could combine to just three or fewer major players by 2020, from seven today. "To have one or two carmakers in a country is not only natural, but also helpful to their competitiveness," Nakanishi told Bloomberg. "Japan has just too many and the resources have been too spread out. It's a natural trend to consolidate and reduce some of the wasted resources." Nakanishi's argument echoes Marchionne's reasons to push for a merger between FCA and General Motors. Automakers spend billions on research and development, but their competitors also invest money to create the same solutions. Consolidating could conceivably put that R&D money into new avenues. "In today's global marketplace, it is increasingly difficult for automakers to compete in lower volume segments like sports cars, hydrogen fuel cells, or electrified vehicles on their own," Ed Kim, vice president of Industry Analysis at AutoPacific, told Autoblog. Even without mergers, these are the areas where Japanese automakers already have partners for development. Kim cited examples like Toyota and Subaru's work on the BRZ and FR-S and its collaboration with BMW on a forthcoming sports car. Honda and GM have also reportedly deepened their cooperation on green car tech. After Toyota's recent buyout of previous partner Daihatsu, Nakanishi agrees with rumors that the automotive giant could next pursue Suzuki. He sees them like a courting couple. "For Suzuki, it's like they're just starting to exchange diaries and have yet to hold hands. When Toyota's starts to hold 5 percent of Suzuki's shares, this will be like finally touching fingertips," Nakanishi told Bloomberg. "I absolutely do believe that we are not finished seeing consolidation in Japan," Kim told Autoblog. Rising development costs to meet tougher emissions regulations make it hard for minor players in the market to remain competitive. "The smaller automakers like Suzuki, Mazda, and Mitsubishi are challenged to make it on their own in the global marketplace. Consolidation for them may be inevitable." Related Video:

2016 Mazda MX-5 Miata Club long-term wrap-up | Farewell, fun friend

About one year ago, we took delivery of a 2016 Mazda MX-5 Miata. We made sure we got the sportiest version we could, the Club model (which includes Bilstein shocks, a limited-slip differential and a front shock tower brace) with optional BBS wheels and Brembo brakes. We also sprung for the appearance package to give our cute little roadster a modicum of aggression. It was a tad pricey at $32,835, but we enjoyed every minute of it. Well, almost every minute of it. It's not a perfect car, as it's loud and stiff on the highway, and we ran into an issue in which the top had to be replaced (under warranty). But minor grievances aside, just about everyone who drove the little roadster came back with a smile, especially when we took it to a racetrack. Below are final thoughts on the car from our editors. Senior Green Editor John Beltz Snyder: This car is about as car as any car gets. It's so car! That is to say, it's pure in its mission and in its effective execution as a driver's plaything. Its crisp steering, snickety six-speed manual gearbox, and rev-happy engine create the wonderful sensation that you're driving faster than the speedometer reads. Normal speeds never felt so heroic. The view out the front is fantastic, too, and the curves of the hood are nothing short of inspiring as they frame the road ahead. I don't care that it's noisy, jarring, and ergonomically weird. Old and British in spirit, it offers a level of engagement that's hard to find in a new car, especially for under $30,000. Anyone who has a Miata in their stable isn't lucky. They're smart. Senior Editor Alex Kierstein: I'm a bit embarrassed to think back to my first impressions about driving the MX-5 now that I've had so much seat time in this one. While I loved the idea of it as a throwback to the original NA Miata from the moment it was revealed, I was a bit turned off by how civilized it was. And how quick it was. No longer a momentum car, the new MX-5 seemed more forgiving of bad gear selection or a bad corner entry. I felt like something had been removed, a ragged edge, some everyday engagement. Well, a year on, and my feelings have changed. If you stop comparing it directly to the (slow, weedy, rattly, uncomfortable) first- and second-generation cars, it's a brilliant little roadster. I miss the raw edge less and enjoy the livability more — the raw edge was really just a lack of civility. A flaw that forced you to engage with the thing every moment.