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Mazda says Skyactiv-X will come to the U.S, but not when

Mazda executives say the new 2.0-liter Skyactiv-X powerplant will still take some time to arrive to the North American market. The Skyactiv-X is a high-compression gasoline engine, and its 16:1 compression ratio is comparable to that of a diesel engine. "We have a lot of technology. And we are introducing each technology in each region when the time is right," said Mazda North America CEO Masahiro Moro at the SAE International WCX Conference, according to Automotive News. Moro stated that while the Skyactiv-X can indeed pass EPA emissions regulations, it's not in the immediate pipeline for U.S-bound Mazdas; the slightly less hardcore Skyactiv-G will be amended first. The launch-spec 2.5-liter Skyactiv-G engine in the new Mazda 3 will reportedly be supplemented by a 2.0-liter Skyactiv-G, which also has a bold compression ratio: according to Mazda, its ratio of 14:1 is the highest of any production gasoline engine. However, Moro didn't state the exact timeline for that Skyactiv-G's arrival, either. The compression ratio of the 2.5-liter "big block" available now is 13:1. In the 2019 model-year Miata roadster, the 2.0-liter Skyactiv-G makes 181 horsepower, and an earlier Slovakian Euro-spec leak mentioned the 2.0-liter 3's power figure at 164hp. The bottom line is thermal efficiency through being able to extract more energy out of gasoline, and moving from G to X would improve fuel economy by 20-30 percent while giving more power. If the Slovakian specifications are to be believed, the Skyactiv-X would make 178h p and 164 lb-ft in the Mazda3.

Mazda has no plans for an RX-9, despite ongoing rotary development

We know Mazda is capable of making wonderful cars in any form or bodystyle. It also likes to tease enthusiasts with promising concepts like the stunning RX-Vision. In news that's sure to raise the ire of enthusiasts around the world, it seems the automaker has no plans to follow through with a production version of that beautiful, Soul Red coupe. In fact, it doesn't look like Mazda is interested in building any sports car that would slot above the Miata. In an interview with Automotive News, Mazda CEO Masamichi Kogai responded with a simple "No" when asked if Mazda has plans for a larger sports car entry. Kogai was asked if Mazda has any plans for a production rotary. He said that the 1.5- and 2.0-liter engines in the Miata are more exhilarating. That's a debatable and subjective argument that thousands of rotary owners both past and present would likely disagree with. It's more likely that despite ongoing development of the Wankel, Mazda is still struggling to meet emissions standards. Despite the advantages of a rotary (high power-to-weight ratio, compact size, rev-happy nature), it's not very fuel efficient and struggles with emissions testing. Also, despite the prestige and attention a halo sports coupe could potentially bring, Mazda is a small, independent automaker that needs to focus on mass appeal. Creating an all-new design with a unique engine isn't cheap. Badging a non-rotary car as an RX would be sacrilege, so don't expect an RX anything anytime in the near future. Current RX owners should take a moment to lament. Their car probably needs another quart of oil anyway. Related Video:

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.