1993 Mazda Rx-7 Touring Coupe 2-door 1.3l on 2040-cars

Auto blog

Premium design and diesels: Mazda may be the next VW

At the Chicago Auto Show, we had a chance to sit down with Jacob Brown, a Mazda PR representative, and Jacques Flynn, a lead exterior designer at the company, to talk about design and where the company is going. One of the themes of our discussion was the company's desire to move its lineup toward a more premium, upscale feel and image – both in terms of vehicle design and powertrains. We realized the company may be looking to take a page from Volkswagen's American playbook, positioning itself as a prime purveyor of affordable, upscale – and most importantly, fun to drive – automobiles. In the case of design, Flynn talked about how Mazda's KODO design language is going to evolve; that the goal is to simplify and refine the look. We discussed the CX-5 as an example of this evolution. Flynn pointed out that the goal was to add more refinement and simplicity, and showed how Mazda achieved this on the CX-5 by straightening the curves from the previous model to give it more visual length and a more taut shape. The grille also was given more depth and detailing, which isn't simplified per se, but does provide a more premium look. View 9 Photos Mazda's upcoming diesel engines are another piece to Mazda's premium puzzle. The company will finally offer a diesel on the CX-5. While Mazda planned not to use urea-injection, it finally resorted to the system so the engine could both meet performance benchmarks and emissions standards. In addition to the efficiency of the engine, Brown said that diesel engines have a premium nature for buyers. This is due in part to the luxury automakers that mainly offer them in the US, such as BMW and Mercedes-Benz, and to the fact that the technology will add some cost to the product. If all of this sounds familiar, it's because you know these characteristics used to describe Volkswagen: a company known for upscale, affordable cars, providing great driving dynamics – and formerly, for efficient and fun-to-drive TDI diesel engines. While we didn't touch on the driving experience of modern Mazdas in our interview, you can simply look at any of our reviews to see that we generally like what the company builds. The only downside is that we may have to wait a while for some models, and others may never show up here. Brown and Flynn both said that the Mazda2 is unlikely to be offered in the US as anything other than the Toyota Yaris iA, since it's hard to convince people that a subcompact is premium. No surprise there.

Chicago Auto Show page claims 2016 Mazda MX-5 Miata to produce 155 hp [UPDATE]

UPDATE: Mazda wasn't willing to confirm or deny the figures cited by the Chicago Auto Show, although we're betting the 155-horsepower figure is a bit on the low side. As for the CAS page, a Mazda spokesman told Autoblog that they "aren't sure where they got that number." The horsepower estimate has since been pulled down. Well, someone may have made a boo-boo. The Chicago Auto Show is currently hosting a page that claims the Mazda MX-5 will produce 155 horsepower, courtesy of a 2.0-liter, Skyactiv four-cylinder. If this is correct, it'd be the first time the MX-5's US power output had been revealed. The 155 hp figure would account for a 12-hp drop from that of the outgoing MX-5, though, a corresponding weight loss should still improve the power-to-weight ratio for the 2016 model. Now, the CAS page could simply be following previous reports, including one from Autoblog. As recently as October, it was being reported that the MX-5 would be powered by a 2.0-liter, Skyactiv four-cylinder, a version of which is producing 155 horsepower and 150 pound-feet of torque in the Mazda3. Naturally, we've reached out to Mazda for comment – or perhaps even confirmation – on the info from CAS, although we aren't expecting a reply until at least later this morning (darn time zones). Of course, as soon as we hear anything, we'll update this story. Related Video:

2014 Mazda6 to start at $20,880*

We got our very first taste of the impressive 2014 Mazda6 back in October, and had more than a few good things to say about the midsizer. One piece of information that was conspicuous by its absence, however, was a sticker price.
Now, with zero pomp and circumstance (not even a press release as of this writing), Mazda has dropped what looks to be official pricing for the 6 on its consumer website.
$20,880 is the asking price for the base Mazda6 Sport with a manual transmission (plus $795 worth of destination charges, for a total of $21,675). Alaska residents will need to cough up $840 for destination. The loaded-up Mazda6 Grand Touring shown on the site will set you back a total of $30,290 (MSRP of $29,495), but it isn't clear if that's the starting price of the Grand Touring trim. Mazda is taking orders for the new 6 right now, and the cars will be available on January 2, 2013.