1993 Mazda Rx-7 Touring Coupe 2-door 1.3l on 2040-cars

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Mazda3 with Skyactiv-X engine technology caught testing in the wild

Sometimes, automakers are fine with their mules coming under the watchful lenses of spy shooters. Proof of this can be seen plastered across the bodysides of the Mazda3 mule you see above. Clearly, Mazda wants the world to know that engineers are working hard on the company's so-called Skyactiv-X engine technology so badly that it's created a custom matte black vinyl wrap for its test mules. Clever. Expect to see this sweet new engine tech in the 2019 Mazda3. This SCCI, or Spark Controlled Compression Ignition system holds tremendous potential to boost the efficiency of gasoline-powered engines by 20-30 percent, thereby matching the fuel economy of a comparatively sized diesel engine. As an added bonus, torque figures are expected to jump a similar amount. Besides the placard-sized stickers, there isn't much to see here. The car is clearly a Mazda3 hatchback, though the fenders are punched out a bit and the fuel door is modified from stock. We'd wager that future prototypes will wear a lot more camouflage to cover up next-gen bodywork. In other words, stay tuned. Related Video: Featured Gallery Mazda3 Skyactiv-X: Spy Shots View 9 Photos Green Spy Photos Mazda Fuel Efficiency Technology Emerging Technologies Hatchback skyactiv mazda mazda3 skyactiv-x

Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

2014 Mazda6: Winter's End Update

The Winter Without End is seemingly dead. Outside my office windows, my brown and yellow lawn is fully exposed to the increasingly powerful sunshine, the morning birdsong is louder than anything until the garbage trucks start rolling, and I'm seriously considering having the summer tires put back on my personal fleet. That last one is a little scary, as I'm a firm believer in the April Snow Jinx, but you get the idea.
The long-term Mazda6 has also long since left my driveway. Looking back on my notes from the time it was in my charge, however, I see all remarks are dominated by one highlighted section at the top: "worst winter drive of all time." I hardly need the reminder, to be honest. Here's what happened.
When the Mazda showed up at my door, we'd already fitted the thing with its new winter rubber: Bridgestone Blizzaks. Plunking down for dedicated snow tires was a near necessity this year - as it almost always is in Michigan. We didn't see much reprieve from snow-choked, iced over roads here in Ann Arbor, and the knobbier rubber proved invaluable in getting me out of my house time and again.