1993 Mazda Rx-7 Base Coupe 2-door - Forged Ls3 8.8 Cobra Irs on 2040-cars

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Mazda keeping non-hybrid, non-electric Skyactiv strategy

Mazda still thinks that it can buck the trend of adding those fancy batteries and electric motors to its cars. At least for a little while longer. Hopefully. Speaking to Auto Express recently, Mazda's European boss, Jeff Guyton, said that he expects his company's cars to be able to get a lot more efficient without resorting to any of that fancy electrification stuff. "I think there's at least 20-30 percent better fuel economy by the end of the decade," he said. He said that he expected to get to Europe's low target of 95 grams of CO2 per kilometer, "without any significant deployment of electrical drive." This part is all in line with Mazda's long-term Skyactiv strategy, as laid out back in 2011 and first mentioned publicly in 2010. Remember, this is the company that once proudly proclaimed, "Not Electric. Not Hybrid. Not A Drag To Drive." As explained back in 2011, Mazda hopes to wait until other automakers have done all of the heavy lifting on developing plug-in and hybrid tech so that when Mazda enters the market, things will be cheaper. Of course, Mazda has been quietly testing all-electric vehicles and Guyton said that there may be an Mazda EV at some point. "We are interested in electric technology and it will be in the distant future when it will be quite important," he told AE. "But we think it will take some time to be commercially attractive without tax payer-funded incentives." How much of a delay? Well, there is a gas-electric Mazda 3 hybrid available in Japan that uses some powertrain parts from the Toyota Prius, and we all know that the Prius has been around for ages. Maybe in 2025, Mazda will come out with a Leaf-based Mazda 2. Related Video: Green Mazda Fuel Efficiency Electric Hybrid skyactiv mazda skyactiv

Mazda: Penn & Teller

Mazda turned to magic to highlight its refreshed CX-5, bringing in Las Vegas staples Penn and Teller to saw the CUV in half. The glitzy spot has a very Sin City feel to it, although considering some of the ads we've seen tonight, it's short on shock value, humor and heart-tugging imagery. Have a look, though, and let us know what you think.

Mazda CX-30 Luggage Test | How much cargo space?

The Mazda CX-30 is pretty much a lifted Mazda3 hatchback. Same platform, awfully similar dimensions, and the interior's a spitting image (if not identical). Ditto cargo capacity. On paper, the two have virtually the same amount of space behind their raised back seats, with the CX-30 at 20.2 cubic-feet and the 3 with just a teensy less at 20.1.  Now, before I go any further, let's see how much that 20.1 cubic-feet relates to in the Mazda3. I wasn't yet doing this test format back then, hence the video.  For reference, both tests used my standard luggage selection of two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). The bag of baseballs shown in the video is slightly smaller than my new small-bag go-to, my wife's fancy blue overnight bag (21L x 12W x 12D). So, the mark to beat is therefore all the bags minus the smallest roller.  Here is what 20.2 cubic feet looks like in the CX-30. To move beyond the Mazda3 comparison, that figure is in keeping with the CX-30's niche placement between subcompact (the teens) and compact SUVs (upper 20s to upper 30s). The Mazda CX-5 has 30.9 cubic-feet.  Now, typically, I start off by seeing how much I can fit inside with the cargo cover in place. Sadly, this particular CX-30's cargo cover is missing. We'll just have to hope it doesn't rob the CX-30 of as much space as the CX-5's does.  First off, it's immediately noticed that the CX-30's cargo area is not as long as the 3 hatchback's. The largest bag just barely squeezed inside, whereas there was some room to spare in the 3. Now, let's keep loading.  Whattya know? All of the roller bags fit inside. That includes the smallest one, which didn't fit in the 3, fitting atop the stack with perhaps 30% of it over the back seat line. Now, I could've done the same Tetris stack in the 3, but I'm virtually certain the hatch wouldn't have closed. Advantage, then, to the CX-30 and its extra height.  And surprise, the fancy bag also fits. Technically. It robs rear visibility, is pretty far above the seat line and it just barely fits under the back light. If it was filled, I have my doubts about its inclusion. Nevertheless, with or without it, there's still a bit more space on the right side for that bag of baseballs.  Now let's discuss the power liftgate.