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Laguna Seca getting another awkward name with WeatherTech sponsorship

According to the Monterey Herald, and also reported by Autoweek, Laguna Seca is getting a new title sponsor and as a result, a new name. The track is currently known by the official name of Mazda Raceway Laguna Seca, a less-than-elegant name that goes away soon because Mazda is ending its sponsorship on March 31. The newspaper reports that the new sponsor is WeatherTech, and the new name, arriving on April 1, adds a word: WeatherTech Raceway at Laguna Seca. We're not sure why it can't simply be known as Laguna Seca, since that's the name that sticks after the sponsors disappear. And we don't know why adding a word is better. Why would you add syllables to say and letters to type (insert lazy writer joke here)? It seems that those in charge of the track are happy with the deal, though. The Monterey Herald reports the deal is for five years of sponsorship at a cost of $5 million and that it's about two-thirds of what Mazda was paying. But the newspaper also reports that the track won't be providing the same track access that Mazda needed, and it may attract other automakers to the track when the track's name isn't partly that of a competitor. Related Video: News Source: Monterey HeraldImage Credit: Getty Marketing/Advertising Mazda Parts and Accessories Laguna Seca

2019 Mazda CX-3 crossover updated with a tad more power and refinement

NEW YORK — Mazda's smallest vehicle, the CX-3 subcompact crossover, is getting a refresh for the 2019 model year. Visually, you'd be hard-pressed to tell what changed, and that's because not much did. The grille now has slats that are grouped in pairs, and the rear taillights have been redesigned. But there are a number of changes aside from visuals that separate this model from the 2018. Under the hood is still a 2.0-liter naturally aspirated four-cylinder engine. It picks up two more horsepower and pound-feet of torque for totals of 148 for each, though Mazda says that it also picks up torque across more of the rev band and gets better fuel economy. Mazda didn't have official mileage numbers, though. The CX-3 will also now come with the G-Vectoring Control system that helps improve turn-in by reducing torque and shifting weight forward. The steering and suspension have been slightly retuned, and the tires developed to better absorb bumps. Deeper inside the CX-3, several changes should make the driving experience more calm and refined. These include thicker door panels and rear door glass to make things quieter. The seats are now wider with redesigned foam cushions for greater comfort. A new integrated armrest in the center console and one in the rear seats with cup holders help the same cause. Mazda will also add faux suede trim to the cabins of CX-3s for a more premium feel. Pricing hasn't been announced for the new CX-3, but the little crossover will go on sale in late spring. So expect pricing to come soon. Fuel economy numbers will likely be available soon, too. Related Video:

Mazda Vision Coupe | Tokyo Motor Show's big, sensuous 4-door

Mazda has been making a lot of noise recently about not giving up on the rotary engine. Enough that we started to think it might show a new epitrochoid-engined concept at this year's Tokyo Motor Show. But the brand is nothing if not surprising. Have you driven a CX-5 or a CX-9? Have you noted the real-world fuel economy in a Mazda3? Have you looked at a Miata RF? So instead of trotting out the latest in Wankel weirdness, today in its home market, the Mazda folks pulled the silk off of a stunning full-size four-door design concept, the somewhat inaptly named Vision Coupe. Known mainly for sporty and affordable small(ish) vehicles, Mazda hasn't really had an entry in this category since ... ever. Well, save for the staid and short-lived 929 of the '90s (and the rotary-powered, 7/8-scale Olds Cutlass, JDM-only Roadpacer of the '70s.) As customers flock to crossovers, it's not exactly a category brimming with vitality, at least in the American market — sales of the existing Mazda 6 are down in the States by nearly 25 percent this year, double the market average for cars. And this thing is bigger than that. But the decision is intentional and strategic in Mazda's mission to head upscale and focus on clean design — differentiators from its mass-market Japanese peers. "A big sedan has always been the symbol of a brand going premium. It's the icon of a brand," says Julien Montousse, Mazda North America's director of design. "It tells that Mazda is becoming serious in reaching that goal." Breaking even more conventions, while Mazdas generally are cohesive and well-rendered in their design, you would be hard-pressed to find one quite this sensuous. The Vision Coupe looks like an Aston Martin Rapide that has been placed in a sauna until its body-mass index has whittled down to marathoner levels, and then scalloped and stripped of any unnecessary ornamentation, save for a kind of fingerprinted whorl in its side cove. It is elemental, at once planar and burnished, with the lovely long-hood/short-deck proportions of a classic front-engine, rear-wheel-drive grand tourer. Its interior is similarly edited, doing away with the proliferating screens of other vehicles in the category, utilizing instead a digital analog instrument panel and a sophisticated heads-up display that keeps a driver focused on the road and shows just what is deemed necessary, and nothing else.