1988 Mazda Rx-7 Convertible Convertible 2-door 1.3l on 2040-cars

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2014 North American Car and Truck/Utility of the Year finalists announced [w/poll]

The 2014 North American International Auto Show is right around the corner, which means it's high time we found out which cars and trucks would be finalists for the prestigious North American Car and Truck/Utility of the Year awards.
The finalists - three in cars and three in three trucks/utilities - are dominated by American brands, with two-thirds of the finalists hailing from either General Motors or Chrysler (don't worry Ford, there's always next year), while outliers from Mazda and Acura can be found in each contest. Here now is the list of finalists for the big prizes:
2014 North American Car of the Year:

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

2020 Mazda6 starts at $24,920, $200 more than 2019 model year

Mazda increased the price of all five trims of the 2020 Mazda6 by $200. The entry-level Mazda6 Sport starts at $24,000 before $920 destination charge ($965 in Alaska), for a total of $24,920. The only changes for next year are a new key fob likely copying the black and shiny metal unit from the Mazda3, and a new Signature badge likely in the form of the elemental "Sg" pulled from the CX-5 Signature model. The three Premium Paint choices carry over, with the same prices: Snowflake White Pearl Mica for $200, Machine Gray Metallic for $300, and Soul Red Crystal Metallic for $595. Prices of the other four trims run:  Mazda6 Touring $27,580 Mazda6 Grand Touring $30,620 Mazda6 Grand Touring Reserve $33,120 Mazda6 Signature $36,220 We're awaiting word on the arrival of all-wheel drive and the 2.2.-liter turbodiesel fitted to the CX-5. In the CX-5, that engine makes 168 horsepower and 290 pound-feet of torque. An AWD Mazda6 showed up in paperwork filed with the National Highway Traffic Safety Administration in January 2018, spy shots of a diesel-powered sedan followed in May that year, and Mazda mentioned the oil-burner again in April this year. For the time being, power for the 2020 Mazda6 will continue to be sent to the front axle through a six-speed automatic — Mazda eliminated the six-speed manual for the 2019 model year. The Sport and Touring trims come with a 2.5-liter four-cylinder that makes 187 hp and 186 lb-ft. The Grand Touring, Grand Touring Reserve and Signature raise that to a turbocharged 2.5-liter four-cylinder with 227 hp on 87 octane gas, or 250 hp on 93 octane, and 310 lb-ft.