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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

2018 Mazda6 2.5T First Drive Review | Smooth operator

ANN ARBOR, Mich. — We like driving Mazdas, even if it's not the Miata, because they've always got an underpinning spirit of enthusiasm that makes even the slowest Mazda3 or the heaviest CX-9 at least somewhat entertaining. So when Mazda announced the refresh of the Mazda6 for the 2018 model year, we perked up. A new engine and some other refinements are exciting, sure, but maybe more important is the redesigned interior. Mazda's interiors haven't always impressed, but over the years they've improved — and this generation of the Mazda6 up until now has been an example of that improvement. Fortunately, because they're fun to drive, we've been able to overlook some interior foibles. Much attention was paid to noise, vibration and harshness (NVH). The company says it made 70 changes, from tires to suspension geometry to sound deadening materials, in order to make the car more comfortable going down the road, while maintaining its fun driving dynamics, and none of them include active noise cancellation. Of course, the turbocharged version of the 2.5-liter Skyactiv-G engine should help with the fun. We got behind the wheel of the 2018 Mazda6 2.5T, in top-tier Signature trim, to drive it on some of our favorite Michigan roads. We were especially interested in figuring out whether the interior lived up to the hype, and whether the other refinements would dull the car's driving dynamics. Mazda seems like it's laying the groundwork to pushing its brand upmarket. With exterior design nailed down — the Mazda6 is a handsome sedan, and receives minor tweaks for 2018 to make it more so. In fact, this car is laden with the automotive equivalent of sex appeal (which some would just call sex appeal). It's absolutely magnetic. If you're not feeling it, check it out from a different angle; it'll change your mind. As we mentioned, the company has turned its attention to the experience inside the car, and in addition to new materials inside, it has a new top-tier Signature trim level, which Mazda refers to as "aspirational" — but at $35,640, it's not exactly out of reach. It's rare that we get into any sub-$40k car and start caressing the interior with both eyes and fingertips. It happens rarely – the last one was the Honda Clarity PHEV, which was a real surprise. The 2018 Mazda6 marks the second occasion. Both times we were taken completely off guard by it. The Mazda, though, has the exterior charm to match. The new seats are fantastic, too.

Mazda taps Americas head as CEO to raise game in its biggest market

TOKYO — Mazda has named the head of its Americas operations as its next president and CEO after its current chief steps down in June, as Japan's fifth-largest automaker seeks to boost profitability in North America, its biggest market. The company said on Friday that Masamichi Kogai will step down and be replaced by current vice president Akira Marumoto, who now oversees operations in the Americas. The changes are effective June 26 after Mazda's annual shareholders' meeting. Mazda, which has global annual sales of around 1.6 million vehicles, has enjoyed a run of rising vehicle sales, expanding in markets particularly in North America, which accounts for nearly 30 percent of total sales. But as one of Japan's smaller automakers and a tiny player globally, it faces growing competition in the United States, where market growth has slowed, and where the company's profitability has sagged due to higher discounting and slowing demand for sedans. The maker of the MX-5 Miata roadster and the reputed Skyactiv gasoline engines also faces higher costs to stay competitive in an industry which is being disrupted by new technologies, including self-driving cars and electric vehicles. Marumoto, a 38-year company veteran with a background in engineering who described himself as having a "strict" work ethic and admitted to being "short-tempered" at times, previously led Mazda's corporate planning and product strategy divisions before heading its Americas operations. He said that growing sales and improving profitability in the North American market would be his biggest priority, along with expanding the company's brand image as an innovative car maker. "Given the rapid changes occurring in the auto industry at the moment it's often asked whether a small company like us will be OK," Marumoto, 60, told reporters at a briefing in Tokyo. "But before we even consider this we need to show our strengths, and what makes us different if we want to grow our brand." Kogai, who became Mazda's president and CEO in 2013, will be following the footsteps of his two immediate predecessors who also held the top job for five years each. He will still be with the automaker and become its chairman, the company said. Earlier this year, Mazda announced that it would invest in a new, $1.6 billion plant in the U.S. state of Alabama as a joint venture with Toyota.