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Mazda plans a new crossover for 2021

If Mazda is going to increase sales, it's going to need more crossovers. According to company CEO Masamichi Kogai, a new crossover that won't cannibalize sales of the CX-3, CX-5, and CX-9 is coming in 2021, to be built at the new U.S. factory Mazda is building in partnership with Toyota. The plant will be able to build 150,000 vehicles per year, and that full capacity will be reserved for the new CUV. With 112,235 units sold, Mazda's best-selling vehicle in the United States last year was, not surprisingly, the CX-5. With that in mind, it seems a safe bet that the new crossover will be a replacement for the discontinued CX-7 to slot above the CX-5 and below the CX-9. Kogai told Automotive News that the vehicle will be designed for America and built exclusively in the States. "We are actually going to introduce a totally new and different type of SUV," said Kogai. We don't know exactly what that means, but we hope the new model line follows Mazda's tradition of crossovers that are more fun to drive than their main competitors. Related Video:

Mazda3 to showcase CNG, Hybrid versions in Tokyo

Mazda has made huge gains in its competitive set with the introduction of its Skyactiv technologies, and the Japanese automaker appears to have no plans on slowing down. While we're still waiting for the Mazda6 Skyactiv-D diesel to go on sale in the US, Mazda announced that it will debut new Skyactiv-Hybrid and Skyactiv-CNG versions of the Mazda3 (standard US-spec model shown above) at next month's Tokyo Motor Show.
Matching up with what we heard earlier in the summer, the Mazda3 Skyactiv-Hybrid is intended for Japan only, but there are no details about this system regarding fuel economy, electric components or specs. Likewise, there are no details for the Mazda3 Skyactiv-CNG Concept, which is a bi-fuel version of the car running on both gasoline and compressed natural gas. As this car's name suggests, the CNG model is a concept vehicle, and there is no indication that Mazda plans offering such a model here in the US.
In addition to these two vehicles, Mazda will also have an Atenza (Mazda6) on display showing off some vehicle-to-vehicle (V2V) safety systems, called the ASV-5 (Advanced Safety Vehicle). Scroll down for Mazda's official press release.

Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.