1985 Mazda Rx-7 Gsl-se Coupe 2-door 1.3l on 2040-cars

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Premium design and diesels: Mazda may be the next VW

At the Chicago Auto Show, we had a chance to sit down with Jacob Brown, a Mazda PR representative, and Jacques Flynn, a lead exterior designer at the company, to talk about design and where the company is going. One of the themes of our discussion was the company's desire to move its lineup toward a more premium, upscale feel and image – both in terms of vehicle design and powertrains. We realized the company may be looking to take a page from Volkswagen's American playbook, positioning itself as a prime purveyor of affordable, upscale – and most importantly, fun to drive – automobiles. In the case of design, Flynn talked about how Mazda's KODO design language is going to evolve; that the goal is to simplify and refine the look. We discussed the CX-5 as an example of this evolution. Flynn pointed out that the goal was to add more refinement and simplicity, and showed how Mazda achieved this on the CX-5 by straightening the curves from the previous model to give it more visual length and a more taut shape. The grille also was given more depth and detailing, which isn't simplified per se, but does provide a more premium look. View 9 Photos Mazda's upcoming diesel engines are another piece to Mazda's premium puzzle. The company will finally offer a diesel on the CX-5. While Mazda planned not to use urea-injection, it finally resorted to the system so the engine could both meet performance benchmarks and emissions standards. In addition to the efficiency of the engine, Brown said that diesel engines have a premium nature for buyers. This is due in part to the luxury automakers that mainly offer them in the US, such as BMW and Mercedes-Benz, and to the fact that the technology will add some cost to the product. If all of this sounds familiar, it's because you know these characteristics used to describe Volkswagen: a company known for upscale, affordable cars, providing great driving dynamics – and formerly, for efficient and fun-to-drive TDI diesel engines. While we didn't touch on the driving experience of modern Mazdas in our interview, you can simply look at any of our reviews to see that we generally like what the company builds. The only downside is that we may have to wait a while for some models, and others may never show up here. Brown and Flynn both said that the Mazda2 is unlikely to be offered in the US as anything other than the Toyota Yaris iA, since it's hard to convince people that a subcompact is premium. No surprise there.

Updated Mazda6 Wagon to look lovely in Geneva

For the 2018 model year, Mazda updated the Mazda6 sedan with some design and mechanical tweaks. It will take the stand for its European debut at the 2018 Geneva Motor Show. There, it will be staged alongside the Mazda6 Wagon, which will be getting its own global debut at the Swiss expo. Unless there's some sort of miracle, we won't be getting the five-door version here in the United States, which is a shame, because it's a beautiful wagon. Customers here — apart from a handful of die-hard fans and, perhaps, the entirety of the American automotive press — prefer something with a bit more elevation to it. Ask a Mazda dealer in Michigan or Arizona for a Mazda6 Wagon, and they'll probably try to sell you a CX-5 instead. That frustrates the wagon fans. "It's gorgeous," said Autoblog Associate Editor Joel Stocksdale. "It kills me that we don't get it." The Mazda6 Wagon, like the new sedan, features an updated exterior and interior design, new seating, better performance, and improved driving dynamics. The Mazda6 Wagon will be on the show floor with a number of other beautiful cars, including the Mazda Kai and Vision Coupe concepts, which bowed at the Tokyo show. Mazda will also showcase its new gasoline-powered Skyactiv-X spark controlled compression ignition, which we were recently able to test in a prototype vehicle. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Design/Style Geneva Motor Show Mazda Wagon 2018 Geneva Motor Show mazda6 wagon

NFL player Alfred Morris receives his thoroughly restored 1991 Mazda 626

Washington Redskins starting running back Alfred Morris might not drive a flashy sports car or SUV, but after today, he'll be driving the nicest 1991 Mazda 626 on the planet.
Back in July, Morris temporarily traded in his 626 - cheekily named Bentley - for a 2014 Mazda6 loaner courtesy of Mazda, and today the sedan was presented back to him after the ultimate PR stunt: a reported 275-man-hour restoration that left this 22-year-old daily driver looking like it just rolled off the assembly line.
Not everything was brought back to original condition, though. The expired sticker from Morris' final year at Florida Atlantic University was left on the windshield, but to fit the car's nickname, a few high-end touches were added to the interior. This includes the quilted, cross-stitched leather seats (just like a real Bentley) and the touchscreen Pioneer audio system. There's also a plaque under the hood marking this car as the "Alfred Morris Project."