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Driving a $500 junker in a 500-mile off-road rally race | 'The List' #0500

Jessi and Patrick have done some insane rally races on "The List," but in an effort to continually out-do themselves, this might be the craziest yet. It's called the Gambler 500, and the idea is that 2,000-plus participants take $500 cars and drive them 500 miles across Oregon, mostly off-road. It's a maniacal mishmash of cars with not enough doors, too many doors, airplane wings strapped to the tops, graffiti'd cartoons on the hoods, stuffed animals hanging out the windows — you get the idea. Our hosts start the race with an absolutely epic Mazda Miata sitting atop super swampers. It didn't have a top, but have no fear because it had a roll cage, so ... that's better? Unfortunately though, they didn't have time to customize the car fully to their liking before the race, so the first stop after the starting gun was naturally a garage sale for some knickknacks to give the car a little more flair. One of the defining aspects of the Gambler 500 is having the most obnoxious, bonkers car possible, and the old Miata needed a bit of a kick in the ass. Thankfully, the crew found the largest teddy bear in existence, strapped that bad boy to the roll cage, and they were on their way. There are a few routes you can choose to take in the Gambler 500, and our crew chose the most challenging, called "The Devil's Butthole." A hilarious name for an outrageously fun route, it's definitely not one that many Miatas have likely tackled. And therein lies the gamble: Will they make it to the end? As always, you'll have to watch the episode above to find out. If you liked the episode, don't forget to subscribe to our YouTube page and like our Facebook page for more exclusive content from "The List" and if you're interested in learning more about the Gambler 500 or even participating in the event, check out their official website or follow them on Facebook! Click here to find more episodes of "The List" Click here to learn more about our hosts, Jessi and Patrick Auto News Celebrities Weird Car News Mazda Convertible Special and Limited Editions The List Videos Original Video jessi combs patrick mcintyre

Mazda taps Americas head as CEO to raise game in its biggest market

TOKYO — Mazda has named the head of its Americas operations as its next president and CEO after its current chief steps down in June, as Japan's fifth-largest automaker seeks to boost profitability in North America, its biggest market. The company said on Friday that Masamichi Kogai will step down and be replaced by current vice president Akira Marumoto, who now oversees operations in the Americas. The changes are effective June 26 after Mazda's annual shareholders' meeting. Mazda, which has global annual sales of around 1.6 million vehicles, has enjoyed a run of rising vehicle sales, expanding in markets particularly in North America, which accounts for nearly 30 percent of total sales. But as one of Japan's smaller automakers and a tiny player globally, it faces growing competition in the United States, where market growth has slowed, and where the company's profitability has sagged due to higher discounting and slowing demand for sedans. The maker of the MX-5 Miata roadster and the reputed Skyactiv gasoline engines also faces higher costs to stay competitive in an industry which is being disrupted by new technologies, including self-driving cars and electric vehicles. Marumoto, a 38-year company veteran with a background in engineering who described himself as having a "strict" work ethic and admitted to being "short-tempered" at times, previously led Mazda's corporate planning and product strategy divisions before heading its Americas operations. He said that growing sales and improving profitability in the North American market would be his biggest priority, along with expanding the company's brand image as an innovative car maker. "Given the rapid changes occurring in the auto industry at the moment it's often asked whether a small company like us will be OK," Marumoto, 60, told reporters at a briefing in Tokyo. "But before we even consider this we need to show our strengths, and what makes us different if we want to grow our brand." Kogai, who became Mazda's president and CEO in 2013, will be following the footsteps of his two immediate predecessors who also held the top job for five years each. He will still be with the automaker and become its chairman, the company said. Earlier this year, Mazda announced that it would invest in a new, $1.6 billion plant in the U.S. state of Alabama as a joint venture with Toyota.

Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.