1984 Mazda Rx-7 13b on 2040-cars

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Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.

Mazda3 five-door vs. Mazda CX-3

As a talking point, it won't rival North Korea, world hunger or Mideast peace, but the ongoing tug between car and crossover continues to resonate in the hallways of Autoblog HQ. And it might also generate some discussion on Mazda showrooms, where the Mazda3 five-door and Mazda's CX-3 crossover are parked within a few feet of each other. Not only do they enjoy proximity on the showroom, but they enjoy/suffer (your choice, depending on POV) pricing proximity on the window sticker. The Mazda3 five-door is the more mature model of the two, having been introduced to a world market in fall 2003. With a commonsense footprint enclosed by almost-organic, upscale sheetmetal, the Mazda3 – especially in 5-door form – punches well above its weight in the still-nascent hatchback category. With a redesign (third-generation) introduced in 2014, along with a more recent refresh, the newest sedan and hatchback merge Mazda's KODO design philosophy with a responsive platform, available 2.5-liter drivetrain and a comfortable – if not expansive – interior. What the Mazda3 5-door (photo at left) does not give you is the crossover's high hip point, despite having ground clearance almost identical to the CX-3 subcompact crossover. And while the stated passenger volume of the Mazda3 and CX-3 is almost identical, those cubes are arranged differently; the Mazda3 offers an interior package more linear, while the CX-3 is more upright. Mazda's subcompact CX-3 (photo at top) is a more recent entry, having been developed from the Mazda2 architecture and hitting the street two years ago. It sits below Mazda's CX-9 and CX-5 in the Mazda pecking order. And it is tiny, on a wheelbase of just 101 inches and offering an overall length of just 168 inches. It is seven inches shorter than the Mazda3, with a wheelbase five inches shorter. The net effect is a more compressed environment for passengers, along with the very real challenge of fitting something inside – such as a bicycle – even when that something has its front wheel removed. In the city, I like the CX-3's compactness, and relatively unrestricted visibility when compared to the Mazda3's overall length and lower seating. But when both are equipped with their six-speed automatics, and the Mazda3 is spec'd with its available 2.5 liter DOHC four, there's almost no comparison in their performance. With that spec the hatchback has Mazda's well-hyped zoom, while the CX-3 makes do with nothing but a 4-cylinder boom.

2017.5 Mazda6 gives you more for the same money

The current Mazda6 has been around since the 2014 model year, but Mazda continues to update it and make it more enticing. For this midyear update that's earned the "2017.5" model year stamp, Mazda has added more standard features to both the base model Sport and midlevel Touring models. The Sport model now comes with blind-spot monitoring and rear cross-traffic alert as standard features. The Touring model picks up navigation and heated seats as standard equipment. You can also opt for 8-way power leather seats on the Touring as well. If the extra features weren't enough, Mazda doesn't charge anything extra for the trim levels. All the base prices remain the same. The cheapest Sport model, which comes with a manual transmission, still starts at $22,820. The cheapest Touring model, again with a manual transmission, keeps its starting price of $25,070. Aside from a nice addition of features for no extra cost, there's something else interesting about the 2017.5 Mazda6, and that's the model year itself. The last time Mazda used a half-year designation was for the 2016.5 CX-5. It was the last model year of the previous generation CX-5, with the completely redesigned model launching for 2017. This leads us to believe that we may be seeing a completely new Mazda6 for the 2018 model year, with a reveal sometime within a year. It's possible Mazda could just do a significant refresh for 2018 as well, but the 6 also is the next model due for a complete redesign. And since the folks at Mazda have told us they're in the process of thoroughly updating the lineup again, we would lean toward the likelihood of a completely new car rather than a refresh. Related Video: Featured Gallery 2017 Mazda 6 View 33 Photos Image Credit: Mazda Mazda Car Buying Sedan