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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Mazda2 sedan images released ahead of Thailand reveal

Mazda will let customers put some junk in the trunk of its Mazda2 with the introduction of a new four-door model at the upcoming Thailand International Motor Expo on November 28. While the show is still days away from beginning, the Japanese automaker is already spilling some of the details about the sedan variant of its fetching subcompact. The four-door and traditional hatchback versions of the Mazda2 will both hit Thailand in early 2015. The two of them are essentially identical other than the added trunk and adjusted rear styling for the sedan. It basically makes the model look like a shrunken down version of the Mazda3 sedan, which isn't a bad thing at all. The company has big expectations for the little car because they're already Mazda's bestselling passenger models in Thailand. Both models will be sold with the SkyActiv-D 1.5 diesel in Thailand, which gives them lower taxes under the government's low-emission, compact car incentive plan. According to a previous rumor, a gasoline-fueled mill could join the lineup eventually, too. There's also gossip that the Mazda2 sedan could eventually be sold in Australia and Europe, but US sales are still a mystery. When asked about the four-door here, Mazda spokesperson Eric Booth told Autoblog, "We'll have more to say on Mazda2 at a later date. Right now, our focus is on the launches of the all-new CX-3 and MX-5 as well as the refreshed CX-5 and Mazda6." The company is showing all of those models at this week's Los Angeles Auto Show. Mazda to Debut the All-new Mazda2 Sedan at Thailand International Motor Expo - Goes on sale in Thailand alongside the hatchback model early 2015 - HIROSHIMA, Japan-Mazda Motor Corporation will debut the sedan model of the all-new Mazda2 (known as Mazda Demio in Japan) at the Thailand International Motor Expo 2014*1 on November 28, 2014. The all-new Mazda2 compact sedan features handsome proportions and bold styling, a high-quality, sporty interior and a combination of excellent driving performance and outstanding environmental and safety performance. The all-new Mazda2 hatchback will also be exhibited at the expo; the first time the model has been displayed to the public in Thailand. Both the sedan and the hatchback feature the SKYACTIV-D 1.5, Mazda's newly-developed small-displacement clean diesel engine. The all-new Mazda2 goes on sale in Thailand in early 2015.

2018 Mazda6 refresh takes the car further upmarket

The 2018 Mazda6 is, on the surface, a very mild refresh. The front grille has been given more depth, and the fascia is generally cleaned up a bit, putting the design inline with the new CX-5 and future Mazda products. The interior has been given the same treatment: cleaned up and modernized. But throughout the car, some important updates under the skin make the 6 a more compelling product, and one that continues the company's push upmarket. The biggest change has already been partly revealed, and that's the addition of Mazda's turbocharged 2.5-liter four-cylinder. It's the same engine found in the CX-9, and Mazda has now revealed it will make the same 250 horsepower and 310 pound-feet of torque with premium fuel. The engine will also happily accept 87-octane, in which case the engine will make 227 horsepower. Though the addition of this engine is welcome, we're a bit disappointed to learn that it will only be available with a six-speed automatic transmission. If we're lucky, we might see Mazda add a manual option, since when Mazda launched the current Mazda3, the larger 2.5-liter engine was initially only available with an automatic. But try not to get your hopes up too high, either. The good news is that Mazda will continue to offer a manual transmission as well as an automatic with the base, naturally aspirated 2.5-liter four-cylinder. This engine will now feature cylinder deactivation, as will the 2018 Mazda CX-5. This system will shut off the cylinders on each end at cruising speed to improve fuel economy. Official fuel economy ratings for both engines have yet to be released. Aside from the powertrain, Mazda says it has made a few other mechanical improvements. The suspension has been retuned, and the steering rack rigidly mounted to the chassis to improve handling. Thicker sheet metal for the rear wheel wells, thicker trailing arms, and a bevy of braces have also been added in order to reduce noise for a more refined driving experience. The interior has also been updated for more refinement, particularly on the new Signature trim model. The sleeker interior design on all Mazda6s is joined by redesigned seats Mazda says are more comfortable. Those seats are now available with optional ventilation. A windshield-projected heads-up display, adaptive cruise control that can bring the car to a stop and resume accelerating, as well as an instrument panel with a configurable 7-inch screen are other options.