2003 Mazdaspeed Protege Factory Turbo on 2040-cars

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Mazda MX-5 Miata to spawn coupe, Mazda6 to get quick successive updates

Despite the PRHT's availability, some are still yearning for a proper fixed-head coupe.
We are just days away from the official unveiling of the next-generation 2016 Mazda MX-5 Miata on September 3, and it's fair to say that the mouths of enthusiasts are watering in anticipation for the latest version of this iconic roadster. Hard facts about the new droptop aren't easy to find, and in the absence of further disclosure from Mazda officials, the rumormill is in full swing, including word that a long-awaited hardtop coupe model will figure into the new generation's plans.

The Miata gives me a new perspective on the world

The Miata: making everything a new experience and turning low-beam headlights into high-beams since 1989. That's what happens when you're basically sitting on the ground, something I've become intimately familiar with when driving our long-term 2016 MX-5 Club. I am not a tall person. Far from it. In most cars I drive, I crank the seat height up close to maximum as soon as I get in. That's easy in the Miata because there's no height adjustment at all. Couple that with the facts that the seat is thin and the car barely hovers off of the pavement, and my eyes end up sitting at the height of most car's exhaust systems. That results in a lot of examining other cars' bumpers in traffic. And one day recently, it almost led to me missing my exit from Interstate 94, part of the route I take every day to work. Everything just looks different from down here – it is quite literally a different point of view from what I'm used to. And then there's the issue of night driving. When you're this low down and stuck in traffic, the headlights of cars following look extremely bright (and incredibly close). They're not, of course, you're just lower than every other driver on the road so it seems like you're staring down high-beams in the rearview mirror. I still love the Miata. It's just not the best commuter vehicle, which should come as a surprise to precisely no one. But when a hole opens up in traffic, the Miata and I are the first to fill it. I just hope the other cars see me. Related Video: Mazda Long-Term Garage Convertible Lightweight Vehicles Performance

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.