2002 Mazda Protege5 on 2040-cars

Auto blog

Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

2018 Mazda CX-5 is the only IIHS Top Safety Pick Plus compact crossover

We've highlighted a number of vehicles tested by the IIHS, and specifically ones that come up just a little short of being lauded with the organization's highest safety rating of Top Safety Pick+. The reason most of these vehicles fall short is sub-par headlights. But this time we have a different story. The 2018 Mazda CX-5 actually snagged the coveted award, and impressively, it's the only small crossover SUV the organization has tested to earn it. The reason of course hinges on headlight performance. In order for a vehicle to get the award, it has to have headlights available that score a "Good" rating, in addition to having stellar crash tests. The award for good lighting and the Top Safety Pick+ only goes to the CX-5 with the optional adaptive lighting system available on all trims (optional on the base Sport). The standard headlights on the Sport model earned the second-highest rating of "Acceptable." The CX-5 also earned a "Good" rating in every crash test, including both small-overlap tests. It earned 5 out of 6 points in forward collision prevention, netting a "Superior" rating. There are many safe options in the small SUV category besides the CX-5, though. The Honda CR-V, Hyundai Tucson, Kia Sportage, Mazda's own CX-3, and Mitsubishi Outlander match the CX-5's straight-"Good" crash test ratings. They all also pick up an additional forward collision point in the collision warning category. The best headlights any of them can offer, though, are just "Acceptable," and the standard headlights can be even worse with "Marginal" or "Poor" ratings. Related Video: Featured Gallery 2017 Mazda CX-5: First Drive View 25 Photos News Source: IIHS, MazdaImage Credit: Mazda Mazda Safety Crossover SUV consumer mazda cx-5

Mazda doubles down with a pair of Threes

Looking to appeal to the compact tuner crowd, Mazda brought two different flavors of its 2014 Mazda3 to the SEMA Show in Las Vegas this week. The Club Sport 3 Concept hatchback (above) has more of a racing vibe to it, while the Vector 3 Concept sedan (right) looks to inject a little extra fashion into the all-new Mazda3.
Hotting up the 3, Mazda stuck with the stock 2.5-liter engine on the Club Sport 3 Concept but added a limited-slip differential and six-speed manual gearbox, the latter of which was lifted from the CX-5 crossover. Other upgrades include coil-over shocks, a performance exhaust, Brembo brakes and an aero body kit - the latter of which will be offered to buyers at a later date.
While the Vector 3 Concept does get some performance bits like two-piece Brembo brake rotors and grippier tires, the focus on this sedan is all about styling. Starting with a custom paint job and ghost stripes, the whole look is tied together with 19-inch, V-spoke Rays wheels.