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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

Mazda to use rotary engine as a range-extender with its first electric vehicle

There's more news from Mazda at the Tokyo Motor Show, where the brand made a big splash, including new developments in its never-ending rotary engine saga. First, Mazda execs confirmed that the Japanese automaker will bring back the rotary engine as a range-extender and battery juicer for its first electric vehicle in 2019. But secondly, the company won't have a rotary-powered successor to its RX-7 and RX-8 sportscars in time for the company's centennial anniversary in 2020. Autoblog previously confirmed that Mazda is planning to have an EV in 2019 that will be available in both pure electric and range-extending versions. Now, the Australian website Motoring reports that the global EV will feature a powertrain similar to the experimental Japan-only Mazda2 (Demio) EV, which used a single-rotor engine as a generator to power the battery pack and increase its driving range. The publication says Mazda plans to release a series of plug-in hybrids based on existing models around 2020, then a pure electric car co-developed with Toyota and Denso in 2021 as part of the EV Common Architecture Spirit Company joint venture. A Mazda spokesman tells Autoblog the company couldn't confirm any details about future products. Meanwhile, enthusiasts shouldn't wait for a rotary-based production version of Mazda's RX-Vision concept from 2015. Motoring cites two executives who explain that the company simply lacks the capital necessary to invest in developing the new model in time for its 2020 centennial. Mazda debuted its rotary engine 50 years ago in the Cosmo Sport in part as a way to stand out from its larger Japanese competitors. The engine, which uses a spinning three-tipped rotor in place of pistons, is smaller and lighter than conventional piston engines, with a greater power-to-weight ratio and quieter, smoother operation. But it delivers less fuel economy and higher emissions — two weaknesses that could be improved via a stop-start system Mazda has developed, based on a pair of U.S. patents. The company has also been hard at work developing its next-generation Skyactiv-X engine, which uses highly precise combustion ignition technology to deliver significant gains in fuel economy and power.Related Video:

Mazda CX-9 Luggage Test | How much fits behind the third row?

We recently tested the luggage-carrying capability of one of the most spacious three-row crossovers, the Hyundai Palisade, and now it's time for one of the smallest. The Mazda CX-9 may look terrific and drive even better, but that zest comes at the expense of cargo capacity, as we're about to see. The big culprit is that rakish liftgate, which not only robs the CX-9 of luggage space, but third-row headroom as well. It's pretty dungeon-like back there despite competitive legroom, and there aren't any air vents or USB ports, either. But this is about cargo capacity, so let's see how much luggage will fit inside. According to the specs, the CX-9 has 38.2 cubic-feet with the third-row lowered. That's far less than the Palisade's 45.8 and Honda Pilot's 46.8. It's actually even less than the five-passenger Honda Passport (50.5).  The test car came with a $100 cargo mat, which is velcroed to the seats and folds OK with it, but the carpet also takes up some extra space ... and the CX-9 needs as much as it can get.  To raise the seats, lean inside and pull up/back on those two handles. There is 14.4 cubic-feet of space behind the raised third row. On paper, that is indeed one of the smaller amounts in the segment, but in practice, it seems even smaller.  You can free up space by removing the rigid floor panel. If you need to carry multiple pieces of luggage, it's almost a necessity.  OK, so I have two midsize roller suitcases, both of which would need to be checked. Then there's two larger carry-on roll-aboards and one smaller one. As a bonus, there's my wife's quasi-fancy weekend bag. It was a struggle to fit three of them aboard, and Tetrised together two formations. The first uses all three carry-on bags with the cargo floor removed. And no, the fancy bag won't fit atop the blue one because it'll run into the liftgate window. A smaller tote would definitely fit, however.  This is how I could fit one of the bigger check-in bags. The liftgate just barely closed. Again, you could fit a small tote atop the blue bag, plus some other items in the lower outboard regions.  OK, so how could you fit everything aboard? Lowering half of the 50/50-split third row is a must, obviously. Both big check-in bags then stack atop each other, and then stack the other four atop each other with the cargo floor in place.