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First 2014 Mazda3 ad appears

If we judge by your comments on our recent announcement post about the new Mazad3, you Autoblog readers approve, pretty wholeheartedly, about the redesign efforts happening over at Mazda. Pressed for an opinion, we'd be forced to admit that we find the new 3 quite fetching our own selves.
To add fuel to the fast-burning fire then, Mazda has gone ahead and dropped a 15-second pseudo commercial on YouTube, showing a very rendered Mazda3 in a very rendered driving environment. The short spot is really just slightly more dynamic than the images of the car, but there is a spot of mystery to it, as well.
Right at the start of the video, an interior shot of the car shows a transparent display screen of some kind, rising from the top of the 3's dash. An interesting choice, considering Mazda has bestowed an actual center-mounted display in on the hatchback's dash-top - albeit one that doesn't look like a clear piece of glass. Take a look below, and while you're there, check out a just-released official video of the Mazda3's reveal in New York.

Mazda3 with Skyactiv-X engine technology caught testing in the wild

Sometimes, automakers are fine with their mules coming under the watchful lenses of spy shooters. Proof of this can be seen plastered across the bodysides of the Mazda3 mule you see above. Clearly, Mazda wants the world to know that engineers are working hard on the company's so-called Skyactiv-X engine technology so badly that it's created a custom matte black vinyl wrap for its test mules. Clever. Expect to see this sweet new engine tech in the 2019 Mazda3. This SCCI, or Spark Controlled Compression Ignition system holds tremendous potential to boost the efficiency of gasoline-powered engines by 20-30 percent, thereby matching the fuel economy of a comparatively sized diesel engine. As an added bonus, torque figures are expected to jump a similar amount. Besides the placard-sized stickers, there isn't much to see here. The car is clearly a Mazda3 hatchback, though the fenders are punched out a bit and the fuel door is modified from stock. We'd wager that future prototypes will wear a lot more camouflage to cover up next-gen bodywork. In other words, stay tuned. Related Video: Featured Gallery Mazda3 Skyactiv-X: Spy Shots View 9 Photos Green Spy Photos Mazda Fuel Efficiency Technology Emerging Technologies Hatchback skyactiv mazda mazda3 skyactiv-x

2018 Mazda CX-5 Buying Guide | Specs, safety, expert reviews, and more

Crossovers are all the rage these days, and spunky Mazda devotes half of its six-vehicle portfolio to the segment. The compact CX-5 slots right in the middle of its crossover lineup, size-wise, and outsells all other Mazda vehicles by a country mile, with sales continuing to climb so far in 2018. The CX-5 was the first car to feature Mazda's KODO design language, which has given its vehicles a more premium appearance and made the CX-5 longer-looking and more taut. Now in its second generation, Mazda offers the CX-5 in Sport, Touring and Grand Touring trims, with the option of front- or all-wheel drive configurations. This Autoblog buyer's guide is aimed at helping you to make an educated decision about whether to buy the 2018 Mazda CX-5. We'll summarize safety and reliability ratings, engine specs and horsepower, fuel economy ratings and pricing. We'll also touch on what Autoblog's professional reviewer thinks of the crossover. Is the 2018 Mazda CX-5 safe? Based on its crash tests, the National Highway Traffic Safety Administration gives the 2018 CX-5 a four-star overall rating. It awards five stars for frontal- and side-crash protection, and four of five stars for rollover crashes. The Insurance Institute for Highway Safety further vouches for the 2018 Mazda CX-5, giving the crossover its coveted Top Safety Pick + award — at the time of this writing, the only compact crossover to get this rating, thanks to available adaptive headlights. It also has good ratings for all of its crash-test metrics and headlights, a superior rating for front-crash avoidance, with optional equipment, and an acceptable rating for the ease of use of the child-seat LATCH anchors. We encourage you to visit the NHTSA and IIHS websites to review ratings on the specific vehicle you're researching. Is the 2018 Mazda CX-5 reliable? J.D. Power gives the 2018 Mazda CX-5 an overall score of 75 out of 100, considered average. On its 10-point scale, it rates the vehicle an 8 on overall quality, which is in the average range, and 9 — considered among the best — for overall performance. It rates an 8 for overall depreciation. As is customary, we note that Autoblog has raised concerns about the way J.D. Power weights serious and less-serious reliability issues. You can read more about that here. According to NHTSA, there has been one recall involving 682 models of the 2018 CX-5 because the side curtain airbags may not properly deploy following a side-impact or rollover crash.