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Mazda delays US launch of Skyactiv-D engine

Japanese automakers haven't lead the charge towards diesel power in the same way as, say, the Germans have. But Mazda is out to change that. It has been following Audi's lead on the racetrack with oil-burning racecars right here in America, and will soon translate that excitement to the road by introducing its Skyactiv-D engine in North America. It just won't happen as soon as we expected.
Mazda announced today that, while its diesel engine meets current emissions requirements, the company has decided once again to push back an introduction originally slated to kick off in the Spring. According to the brief statement below, Mazda wants to take more time to find "the right balance between fuel economy and Mazda-appropriate driving performance."
In other words, the Zoom-Zoom brand apparently thinks its diesel engine doesn't deliver the zoom-zoom American drivers would expect, so we'll have to wait just a little bit longer. Details to follow closer to launch, whenever that will ultimately take place.

Mazda Mexico debuts Mazda3 Turbo before official U.S. reveal

We should have been keeping an eye on our neighbors to the south, who did us the favor of showing off the turbocharged 2021 Mazda3 last week. The automaker teased the reveal for the U.S. market to happen on July 8. It's reasonable to expect slight changes between our two countries, but the Mexico introduction makes a good base to know what we're getting. The prime specs: 2.5-liter Skyactiv-G turbocharged four-cylinder with 227 horsepower and 310 pound-feet of torque. As suspected, this is the same engine found in the Mazda6, CX-5, and CX-9. As such, we expect those output figures are based on using 87 octane gasoline; in the other three Mazda offerings, 93 octane gas unlocks 250 hp and 320 lb-ft. So at worst, the Mazda3 turbo makes 41 hp and 124 lb-ft more than the naturally-aspirated engine in the current hatch and sedan. At best, the improvement runs to 64 hp and 124 lb-ft. Comparing the turbo Mazda3 to the segment-standard Volkswagen Golf GTI, the incoming 2021 German will make 241 hp and 273 lb-ft. Only a test drive will reveal how the battle of sportiness vs luxury turns out for the Mazda. The numbers make a case for the former, but there's enough of the latter to sway us into believing this will primarily be a quicker Mazda3, with nary a hardcore edge. The only transmission mentioned is a six-speed automatic with paddle shifters that sends power to both axles via mandatory all-wheel drive. In Mexico there are only two Mazda3 trims, which start at 329,990 pesos ($17,050 U.S.) and 429,900 pesos ($19,294 U.S.). The turbo will introduce two new trims there that start at 489,900 pesos ($21,987 U.S.) and 529,900 pesos ($23,782 U.S.), MSRP increases of about 29%. For the supplemental dosh, the Mazda3 turbo in Mexico comes with a leather interior, sunroof, 12-speaker Bose audio, Android Auto and Apple CarPlay, LED headlights, blind-spot monitoring and auto-tint side mirrors, reversing sensors, and black 18-inch aluminum wheels.  Other than those black wheels and some badging, though, there's nothing to differentiate the forced-induction model from the naturally aspirated one. When a Jalopnik source tipped that site to some 2021MY Mazdas based on dealer codes, there was a "MAZDA3 HB PP TURBO." That "PP" likely stands for Premium Package, which is the highest trim offered on our Mazda3 right now, already comes with 18-inch black wheels, and starts at $28,445 after destination.

Toyota, Mazda drop Takata as Mitsubishi, Subaru weigh options

It's not a very good time to be Takata right now. Fresh on the heels of longtime partner Honda ditching them, Toyota and Mazda have both come out and said they will not use the company's airbag inflators if they continue to rely on ammonium nitrate. Bloomberg reports that Subaru and Mitsubishi are also contemplating a divorce. "The inflator using ammonium nitrate produced by Takata will not be adopted by Toyota," President Akio Toyoda said during a briefing today. "What's most important above anything else is the safety and peace of mind of customers." Mazda echoed that position, simply saying it "will not use Takata airbag inflators which contain ammonium nitrate in our new cars." When you lose three huge OEM accounts in as many days, it's certainly going to have a deleterious effect on your fortunes. In Takata's case, that's meant a staggering 39-percent drop in their share price over the last three days. Yesterday alone, the company saw a 6.2-percent fall, Bloomberg reports. As the business publication reports, though, Takata isn't going down without a fight. The company is "considering some plans to survive," including a fundraising plan that will see it potentially offer up additional shares for sale. Still, at least one analyst doesn't see whatever company survives staying involved in the airbag inflator business. "I really don't see how they're going to be able to survive as an inflator manufacturer," Valient Market Research founder Scott Upham told Bloomberg. "When your major clients publicly come out and say that they're not going to use your products anymore, it makes this very difficult to sustain your business." News Source: Automotive News - sub. req.Image Credit: Carlos Osorio / AP Honda Mazda Mitsubishi Subaru Toyota Safety supplier