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Mazda and Fiat finalize deal for Alfa roadster, next-gen MX-5 Miata
Fri, 18 Jan 2013Although a little bit later than expected, Mazda and Fiat have signed a final agreement that will bring a next-generation MX-5 Miata to the Japanese automaker and a new roadster to Alfa Romeo. When the proposed arrangement was announced back in May, the two automakers had hoped to seal the deal last year, but it doesn't appear that the production timeline for these cars has slipped any, with both expected to start rolling off assembly lines in 2015.
Other than a shared chassis with a rear-wheel-drive layout, it sounds like the two cars are still planned to be distinct in their own ways from their styling right down to their engines. Mazda will produce both cars at a plant in Hiroshima, Japan, but it isn't clear what role each automaker will play in the cars' developmental process. The big question, of course, is what clever portmanteau name we can come up with, like Toyobaru. Mazda Romeo is the easy choice, but Alfazda might roll off the tongue a little better.
Scroll down for a brief press release from both automakers.
Mazda taps Americas head as CEO to raise game in its biggest market
Fri, May 11 2018TOKYO — Mazda has named the head of its Americas operations as its next president and CEO after its current chief steps down in June, as Japan's fifth-largest automaker seeks to boost profitability in North America, its biggest market. The company said on Friday that Masamichi Kogai will step down and be replaced by current vice president Akira Marumoto, who now oversees operations in the Americas. The changes are effective June 26 after Mazda's annual shareholders' meeting. Mazda, which has global annual sales of around 1.6 million vehicles, has enjoyed a run of rising vehicle sales, expanding in markets particularly in North America, which accounts for nearly 30 percent of total sales. But as one of Japan's smaller automakers and a tiny player globally, it faces growing competition in the United States, where market growth has slowed, and where the company's profitability has sagged due to higher discounting and slowing demand for sedans. The maker of the MX-5 Miata roadster and the reputed Skyactiv gasoline engines also faces higher costs to stay competitive in an industry which is being disrupted by new technologies, including self-driving cars and electric vehicles. Marumoto, a 38-year company veteran with a background in engineering who described himself as having a "strict" work ethic and admitted to being "short-tempered" at times, previously led Mazda's corporate planning and product strategy divisions before heading its Americas operations. He said that growing sales and improving profitability in the North American market would be his biggest priority, along with expanding the company's brand image as an innovative car maker. "Given the rapid changes occurring in the auto industry at the moment it's often asked whether a small company like us will be OK," Marumoto, 60, told reporters at a briefing in Tokyo. "But before we even consider this we need to show our strengths, and what makes us different if we want to grow our brand." Kogai, who became Mazda's president and CEO in 2013, will be following the footsteps of his two immediate predecessors who also held the top job for five years each. He will still be with the automaker and become its chairman, the company said. Earlier this year, Mazda announced that it would invest in a new, $1.6 billion plant in the U.S. state of Alabama as a joint venture with Toyota.
Mazda is developing gas and diesel inline-six engines
Thu, May 9 2019Once the favored engine configuration for luxury and high-performance cars, the inline-six suffered a bit when the transverse (east-west) engine configuration became popular during the shift to front-wheel drive cars. The packaging benefits are obvious – no driveshaft or transmission intruding on passenger space or rear differential on cargo volume, plus turning the engine 90 degrees meant the front of the car could be shorter. But the inline-six is slowly, slowly crawling out of near-obsolescence, notably in BMW, Jaguar-Land Rover and Mercedes-Benz products. Add Mazda to that mix: An investor report first spotted by Jalopnik and confirmed by Mazda reveals that the company is developing a Skyactiv-X and Skyactiv-D inline-six that will be installed longitudinally (north-south) in a new "Large Architecture" platform. Before reading any further, let's catch up on the Skyactiv-X and -D technologies. The former basically burns gasoline like diesel, providing some benefits and advantages of both types of combustion - here's an explainer on how that all works. We drove a prototype 2.0-liter Skyactiv-X 4-cylinder engine in a Mazda3 mule, too. And the Skyactiv-D series of engines is a comparatively typical turbodiesel. Mazda has a 2.2-liter turbodiesel inline-4 that has had a long and convoluted development and certification process, but is finally showing up in the 2019 CX-5. Since Mazda has implemented these technologies in existing four-cylinder engines, we would assume that the new Skyactiv engines will be "modular" – that is to say, they'll essentially be the existing engines with two extra cylinders, rather than an entirely new design. Jaguar-Land Rover is doing a similar thing with its Ingenium engine family. Assuming the Mazda engines will be modular would mean they'll be roughly 3.0-liter units, which is a common displacement for modern inline-sixes. And as we mentioned eariler, they'll be arranged longitudinally, unlike any other Mazda save the MX-5 Miata (and the long-departed rotaries), in a new vehicle architecture. As part of a medium-term plan over the next six years, Mazda will develop some unspecified vehicles on what it calls the "Large Architecture". These vehicles will have 48V mild hybrid and PHEV capabilities, and be able to use a version of Mazda's i-Activ AWD system. Why do this at all?