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Mazda ad showing Facebook updates while driving criticized by Senate committee [w/video]

Senate Commerce Committee Chairman Jay Rockefeller, D-WV, held an all-day summit on Thursday to discuss the dangers of using modern technology while driving, during which an ad that Mazda aired during the Super Bowl was used as an example of the worrisome future towards which we're headed. While seemingly innocuous at first glance, the ad, which can be seen below, shows a brief glimpse of a driver using the Mazda Connect infotainment system in a Mazda3 to check/update his Facebook page while driving down the road.
Officials from major communications companies like Samsung, Google and Apple attended the summit, as well as representatives from automakers including General Motors and Toyota. A representative from Mazda was not present despite the company's own currently available technology being used as the poster child for the issues being discussed.
According to Automotive News, Senator Rockefeller warned the automaker and communication execs on hand that he will propose legislation to regulate the use of technology while driving if they don't work together to implement their own standards more quickly. Michael Robinson, GM's vice president of sustainability and global regulatory affairs, argued that his company has had distracted driving guidelines in place for 15 years since the advent of its OnStar system, noting that the technology in question has also helped the automaker save lives through automatic crash detection and calls to 911.

Are Toyota and Lexus planning to use Mazda's straight-six and new platform?

Japan's Best Car magazine has what appears to be a whopper of a rumor. The mag said it scooped Mazda's development of a straight-six engine that Mazda only revealed in March, the carmaker having buried the information in a financial statement. By way of Lexus Enthusiast and according to Google translate, Best Car writes that as it was speaking to a Toyota source on an unrelated matter, the magazine found out that Mazda's work on the straight-six was predicated on the engine's use in Toyota Group vehicles, which includes Lexus. Here's the account of how the engine and Mazda's coming front-engined rear-drive platform, dubbed "Large Architecture," will make their way to Toyota City: The first appearance for the straight-six, predicted to come in at a hair under 3.0 liters, is the Mazda Atenza/Mazda6 successor coming around 2022. The powertrain will get a 48-volt hybrid system for increased fuel economy, and the automaker's said to be considering a plug-in hybrid version. Toyota's first shot at the platform and the straight-six will be whatever fills the slot of the Japanese-market Mark-X sedan. We once had a version of the Mark-X in the U.S. as the Toyota Cressida. In Japan, it's sold as a rear- and all-wheel drive option to the Camry. The Mark-X is slated to end production in December this year — a "sporty four-door coupe" on Mazda's platform and with Mazda's engine eventually taking its place. Lexus has a number of plans for the components from Hiroshima. The next Lexus IS is said to evolve from the current sedan, using a Lexus V6 but migrating to Toyota's TNGA platform. Best Car says the IS after that, perhaps sometime around 2026, will hop onto Mazda's new platform and use the inline-six engine. Before that, the replacement for the Lexus RC in 2022 will sit on the Mazda platform and get that inline-six. What's more, Lexus will introduce a new model to slot between the $64,750 RC and the $92,950 LC employing Mazda's architecture and engine. Best Car says the model will act as a "next car" for RC owners, but we can't tell if the magazine means a two-door or a four-door coupe; the article also says the Lexus model will compete with the Audi A7. Toyota and Mazda partnered up in 2016 on technology sharing. Best Car's take is that, as was done on the Supra, Toyota is picking up all the tech it can from suitable sources so that it can continue to sell models that don't make sense to develop alone.

New Mazda3 looks just like Mazda Kai concept in spy photos

Just a couple of weeks before the official reveal, one of our spy photographers caught the next-generation Mazda3 out testing in minimal camouflage. The car was a hatchback model, testing alongside a VW Golf and Audi A3, and was only wrapped in thin vinyl. As a result, we can clearly see that the new compact Mazda hatchback looks just like the stunning Kai concept from last year's Tokyo Motor Show. The car features effectively the same nose and profile of the concept. The main grille is larger than the current model, and it leans forward aggressively. The windshield is very low and sleek. The rear portion of the car is dominated by the very thick C-pillar that leans far forward, augmenting the car's athletic stance. The window sill at the rear kicks up sharply, and the rear window doesn't wrap around or bulge out, giving the car a very tight, taut shape. It's not just the outside of the 3 we get to see. We get a good look at the interior. It also looks very much like the Kai's interior, with the focus being the driver. The gauges are flanked by air vents that blend into the shape of the instrument binnacle. The rest of the dashboard is left as uncluttered as possible. The climate controls and vents all reside in the same long horizontal plane. The infotainment screen, which appears to be touch-sensitive based on one spy photo, is canted toward the driver. Mazda's rotary controller does return, as seen in the center console. Also in the center console is the manual shift knob, which we expect, or at least hope, will continue to be available in the U.S. We'll have answers to all our questions about the Mazda3 at the end of this month when it makes its debut at the L.A. Auto Show. We'll also see the sedan version of the car. The powertrain is the biggest mystery at the moment. Mazda showed the Kai with the Skyactiv-X engine, Mazda's spark-controlled compression-ignition gasoline engine. We've driven a development car with the engine, and Mazda seemed to intend the new Mazda3 to use it, but we're not sure if the engine will be ready for the car's launch. If not the Skyactiv-X engine, or perhaps in addition to, Mazda will probably use versions of its current engines. It could carry-over the naturally aspirated 2.0-liter and 2.5-liter four-cylinders currently used. The latter may use the cylinder deactivation now used on the Mazda6 and CX-5. We would love to see the company finally offer the turbocharged 2.5-liter engine from the Mazda6, CX-9, and now CX-5.