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Mazda taps Americas head as CEO to raise game in its biggest market

TOKYO — Mazda has named the head of its Americas operations as its next president and CEO after its current chief steps down in June, as Japan's fifth-largest automaker seeks to boost profitability in North America, its biggest market. The company said on Friday that Masamichi Kogai will step down and be replaced by current vice president Akira Marumoto, who now oversees operations in the Americas. The changes are effective June 26 after Mazda's annual shareholders' meeting. Mazda, which has global annual sales of around 1.6 million vehicles, has enjoyed a run of rising vehicle sales, expanding in markets particularly in North America, which accounts for nearly 30 percent of total sales. But as one of Japan's smaller automakers and a tiny player globally, it faces growing competition in the United States, where market growth has slowed, and where the company's profitability has sagged due to higher discounting and slowing demand for sedans. The maker of the MX-5 Miata roadster and the reputed Skyactiv gasoline engines also faces higher costs to stay competitive in an industry which is being disrupted by new technologies, including self-driving cars and electric vehicles. Marumoto, a 38-year company veteran with a background in engineering who described himself as having a "strict" work ethic and admitted to being "short-tempered" at times, previously led Mazda's corporate planning and product strategy divisions before heading its Americas operations. He said that growing sales and improving profitability in the North American market would be his biggest priority, along with expanding the company's brand image as an innovative car maker. "Given the rapid changes occurring in the auto industry at the moment it's often asked whether a small company like us will be OK," Marumoto, 60, told reporters at a briefing in Tokyo. "But before we even consider this we need to show our strengths, and what makes us different if we want to grow our brand." Kogai, who became Mazda's president and CEO in 2013, will be following the footsteps of his two immediate predecessors who also held the top job for five years each. He will still be with the automaker and become its chairman, the company said. Earlier this year, Mazda announced that it would invest in a new, $1.6 billion plant in the U.S. state of Alabama as a joint venture with Toyota.

2020 Mazda CX-30 small crossover lands an IIHS Top Safety Pick rating

The 2020 Mazda CX-30 has come out of the gate swinging on the safety front, earning the Insurance Institute for Highway Safety (IIHS) Top Safety Pick award in its first year on the market.  Mazda's new baby crossover earned a "Good" rating in all six of the Institute's crashworthiness categories (driver-side small overlap front, passenger-side small overlap front, moderate overlap front, side, roof strength and head restraint) and its accident avoidance system was rated "Superior." Sadly, only one set of available headlights was rated "Acceptable" or better, which kept the CX-30 out of the running for the coveted Top Safety Pick+ award. The best-rated lamps available on the CX-30 are actually those that come standard. The curve-adaptive units offered as an optional upgrade were rated "Poor" due to excessive glare. For 2020, IIHS made the guidelines for earning Top Safety Pick and Top Safety Pick+ awards even more stringent. Up until 2019, cars needed only to earn an "Acceptable" rating in the passenger-side small overlap test to qualify for a Top Safety Pick. For 2020, that has been raised to "Good."   The bigger challenge for many OEMs will be headlights. To earn Top Safety Pick+, a vehicle cannot be sold with any headlight configuration that does not earn at least an "Acceptable" rating.    So far, fewer than two dozen 2020-model-year vehicles for sale in the U.S. have met the criteria for Top Safety Pick+; roughly half again as many qualify for the lesser award. In coming years, the Institute is expected to add even more conditions, especially in the realms of accident avoidance and pedestrian safety. 

2017 Mazda MX-5 Miata RF Quick Spin | Elevate yourself

It's unusually hot in Western Washington; the early August sun beams through skies rendered hazy by fires a few hundred miles to the north. If you're not moving, it gets a bit oppressive, since there's just enough humidity to feel it and not enough wind to relieve it. Instead of huddling inside, window shades drawn, fan blowing hot air around impotently – this is how most Washingtonians, 75 percent of whom don't have A/C, handle the heat – we're taking our fan on the road. The best way to beat the heat, it turns out, is to climb into the forests. For this adventure in body temperature regulation, we've got a Mazda MX-5 RF, the Miata's semi-targa-topped variant, and a few hours of time. And the Cascade Mountain's foothills, thickly coated with Douglas firs and, higher up, subalpine firs soaking up as much sun as they can in the short growing season. I've lived near the foothills nearly all my life, but there's a lot of the Cascades I haven't explored. One area is Chinook Pass, a mountain road that crests at 5,430 feet. Looming almost 9,000 feet above it is Mount Rainier, so close you can almost touch it. Just about 100 feet below the summit is Tipsoo Lake, startlingly clear and sporting enough wildflowers to make The Sound of Music look like a movie about Rommel's North Africa campaign. But that's jumping ahead a bit. Between me and the summit is about 90 minutes of driving, through the suburbs and into the Enumclaw Plateau, and then along the chalky White River and up into the mountains. Plenty of time to focus on nothing but the surroundings, and the quality of the cooling action provided by the little Mazda. A quick word about the car, and my own biases – I love Miatas, but I have a complicated relationship with the latest MX-5, having owned a much more visceral (and much slower) first-gen car for about six years. On paper, it's this perfect modern interpretation of the original. It's light, it's a momentum machine, the steering's just a tad overboosted, and it has a playful amount of body roll while maintaining a healthy amount of mechanical grip. It looks aggressive enough, too, a major complaint of many folks about the last-gen car's Joker smile. The interior is largely brilliant, amazingly simple and interesting for such a lithe car. And yet, I have never found the new car to be as charismatic as my old Miata, with all its flaws. This puts me in the minority; most MX-5 fanatics find the ND to be a great compromise.