Beautiful Burgandy Mx-5 Miata (automatic) on 2040-cars

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Watch what happens inside a rotary engine

Since it looks like Mazda may very well revive the Wankel rotary engine as a range extender for electric cars, there's no better time to become reacquainted with the quirky internal-combustion engine. And there's hardly a better way to become reacquainted than by peering into a running rotary engine, which you can do with the video above. The video comes to us from the YouTube channel Warped Perception. The channel has already shown what happens inside a conventional internal-combustion piston engine by putting a clear cylinder head on top of a flathead engine. This new video shows off the rotary engine by adding a clear side to a tiny model-airplane engine, something that we weren't aware existed and are glad to know about now. Despite the tiny size, the engine is functionally almost exactly like the bigger versions you'll find in Mazdas from about 1967 to 2012. It has intake and exhaust ports on the edges of the rotor housing, and the triangular rotor swings about in a peanut-shaped housing. For maximum effect, jump to right around the 7:40 timestamp. This is the point at which a bit of acetylene is added to the air-fuel mix for a brighter flame. It's at this point that you can really see when the mixture combusts and how the pressure of the flame pushes the rotor to produce rotational motion. Each stage of the video does slow things down to make everything as clear as possible. Even if you already knew how rotary engines worked, it's still fascinating to watch, first because it's something you don't get to see usually, and also because of the engine's elegant simplicity. Related Video: Image Credit: YouTube / Warped Perception Weird Car News Mazda Technology Videos rotary rotary engine

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Mazda CX-3 crossover coming to LA

The Mazda booth at this year's Los Angeles Auto Show will showcase some new crossovers. In addition to the refreshed CX-5 that we're expecting, the Japanese automaker has announced plans to unveil its new CX-3 compact crossover.
According to Mazda, the brand's entry into the compact CUV market will feature "the full range of SKYACTIV technology and KODO - Soul of Motion design." We take that to mean lightweight chassis and body architectures along with fuel-sipping gasoline and, perhaps, diesel engines.
The CX-3 will have to take on a slew of upcoming competitors, including the Honda HR-V, Chevrolet Trax and Jeep Renegade, and reports indicate it will share a platform with the Mazda2, which is just starting production in Mexico. We don't yet know if it will be front-wheel drive only or if all-wheel drive will be optional. The CUV is also likely to share the Mazda2's engine, which isn't yet revealed for the North American market. Japan gets the 2 with either a 1.3-liter gasoline engine or a 1.5-liter diesel.