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Mazda taps Americas head as CEO to raise game in its biggest market

TOKYO — Mazda has named the head of its Americas operations as its next president and CEO after its current chief steps down in June, as Japan's fifth-largest automaker seeks to boost profitability in North America, its biggest market. The company said on Friday that Masamichi Kogai will step down and be replaced by current vice president Akira Marumoto, who now oversees operations in the Americas. The changes are effective June 26 after Mazda's annual shareholders' meeting. Mazda, which has global annual sales of around 1.6 million vehicles, has enjoyed a run of rising vehicle sales, expanding in markets particularly in North America, which accounts for nearly 30 percent of total sales. But as one of Japan's smaller automakers and a tiny player globally, it faces growing competition in the United States, where market growth has slowed, and where the company's profitability has sagged due to higher discounting and slowing demand for sedans. The maker of the MX-5 Miata roadster and the reputed Skyactiv gasoline engines also faces higher costs to stay competitive in an industry which is being disrupted by new technologies, including self-driving cars and electric vehicles. Marumoto, a 38-year company veteran with a background in engineering who described himself as having a "strict" work ethic and admitted to being "short-tempered" at times, previously led Mazda's corporate planning and product strategy divisions before heading its Americas operations. He said that growing sales and improving profitability in the North American market would be his biggest priority, along with expanding the company's brand image as an innovative car maker. "Given the rapid changes occurring in the auto industry at the moment it's often asked whether a small company like us will be OK," Marumoto, 60, told reporters at a briefing in Tokyo. "But before we even consider this we need to show our strengths, and what makes us different if we want to grow our brand." Kogai, who became Mazda's president and CEO in 2013, will be following the footsteps of his two immediate predecessors who also held the top job for five years each. He will still be with the automaker and become its chairman, the company said. Earlier this year, Mazda announced that it would invest in a new, $1.6 billion plant in the U.S. state of Alabama as a joint venture with Toyota.

Mazda teases a new compact SUV for Geneva

Mazda waited until the lights were out to tease the tidy rear end of a brand new crossover. The Japanese automaker didn't say much about the model that will debut at the Geneva Motor Show next month, only calling it "a brand-new addition to the Mazda lineup," and "the second model in new-generation lineup." We're going to put our chips down on this being the next CX-3 crossover, which has been predicted to arrive by 2020. If that's so, we can expect a larger model than the one currently on sale. The present, first-gen CX-3 rides on the Mazda2 platform. The coming CX-3 will use the Skyactiv Vehicle Architecture supporting the new Mazda3, growing out of the subcompact class into the compact segment. According to one report last year, the extra girth is a play for better sales in the U.S. market. In 2017, Mazda sold more CX-3s in Australia than in the U.S. The stronger, stiffer platform will introduce Mazda3's delights such as the human-centric interior ergonomics, and hopefully the same driving dynamics that we called "the life of the compact sedan party" in our Mazda3 First Drive. Yes, that's all but certain to mean a torsion beam rear suspension, which was said to have been done for NVH reasons after Mazda said it "got a lot of complaints from the media" over the multi-link rear. The engine lineup should mirror the Mazda3 in the U.S., being the naturally aspirated 2.5-liter four-cylinder at launch, followed by the Skyactiv-X. We can probably expect more teasers before Geneva press days kick off on March 5. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mazda RX-9 could be a 400-hp, 2,900-pound coupe due in 2019

Mazda poured fuel on the white-hot rumors of an RX-8 successor with the RX-Vision earlier this year. The long, low rotary-powered coupe was lovely, but as we reported, it wasn't going to happen. But now, there's another chapter in the RX rumormill, and like overnight parts, it's from Japan. Japanese site Holiday Auto claims that Mazda will debut the so-called RX-9 at the 2019 Tokyo Motor Show. But before that happens, the Zoom-Zoom company will preview the production model with a concept at next year's Tokyo Motor Show. 2017 is important, marking 50 years since Felix Wankel had the screwy idea for his eponymous engine and 40 years after the company's first rotary powered car, the Cosmo, hit the market. Exciting as Holiday Auto's report is, the stats on this long-rumored car are better – via Google Translate, the Japanese site claims the RX-9 will use a 1.6-liter, two-rotor Wankel with a single turbocharger. It's good for around 400 horsepower. Holiday Auto isn't exaggerating when it claims the car could have "bike-like acceleration." As with other Mazda products, a low curb weight is key, which is why engineers are targeting a meager 1,300 kilograms (2,866 pounds) for the production model – that weight should be pretty evenly split, too, thanks to a rear transaxle. So yes, the RX-9 will be stupid fast and extremely agile. But it will come at a cost. And by cost, we mean that the RX-9 will start just south of eight million yen. That's $79,641 at today's rates, or enough to purchase about 2.5 RX-8 R3s, the hardcore handling trim of Mazda's last-gen rotary car. And if Mazda follows Nissan's GT-R pricing model, we'll see a six-figure RX-9 by 2025. When it comes to Mazda rotary rumors, grains of salt are a must. That's doubly true when we're talking about a possible concept that won't debut for over a year. But with the RX-Vision, Mazda showed that it hasn't abandoned rotary power, and with 2017 marking a big anniversary for the technology, it seems unlikely that the company will let the date pass without some acknowledgement. A concept car seems like a solid bet. Related Video: