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Auto blog
Mazda6 diesel delayed until April
Fri, 13 Sep 2013Diesel enthusiasts waiting on the new Skyactiv-D-powered Mazda6 will have to wait a bit longer. The shapely fuel-efficient four-door has just had its North American launch pushed back to April, due to delays in emissions testing. Mazda had originally planned to launch the Mazda6 diesel before the end of this year, making the four- to five-month delay a rather serious one.
Mazda's senior vice president of US operations, Robert Davis, told Mazda employees in a letter obtained by Automotive News that, "final certification testing - the results of which are looking encouraging - is taking longer than we had initially expected." Following this letter, Mazda made an official announcement:
"The on-sale date for Mazda6 SKYACTIV-D clean-diesel has been moved to late-Spring 2014, to accommodate final emissions testing and certification. We are pleased with the ongoing development and are excited to launch this much-anticipated vehicle in North America. 2014 Mazda6 sales continue to exceed both our expectations and our production abilities, and supplies of the car are short at dealers across the U.S. More information on the SKYACTIV-D clean diesel Mazda6 will be available closer to the on-sale date."
Mazda planning not one but two new crossovers for U.S.
Tue, Feb 12 2019Mazda has already announced plans to unveil a brand new crossover at the Geneva Motor Show, but it turns out there's another one in the pipeline set to satiate the appetites of a crossover-mad U.S. market. Speaking at the Chicago Auto Show, Mazda North America CEO Masahiro Moro told reporters the brand has another model planned for production at the $1.6 billion plant under construction with joint-venture partner Toyota in Huntsville, Ala. It'll be "a new crossover SUV which is exclusively designed for the North American market," Automotive News quoted Moro as saying. While it'll be a different product from the one debuting next month in Geneva, the two vehicles will share some architecture. The company is reportedly still finalizing the concept for it. Currently, Mazda sells three crossovers in the U.S.: the subcompact CX-3, the compact CX-5 and the larger CX-9. Together, the three vehicles, which constitute half of the tiny automaker's vehicle lineup, posted sales of 195,778 for 2018, up 15.8 percent from 2017. They accounted for nearly two-thirds of the brand's total vehicle sales of 300,325. Production is expected to start at the new Alabama plant in mid-2021, Moro said, and add capacity for 150,000 units of crossovers. The plant is expected to employ up to 4,000 workers with a total capacity of 300,000 vehicles a year. Toyota plans to build the Corolla there alongside Mazda's crossovers. Mazda last week released the teaser pic shown above of its forthcoming new crossover headed for Geneva. It could be the next and slightly larger version of the CX-3, which will use the Skyactiv Vehicle Architecture that also supports the new Mazda3. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.
Masamichi Kogai new Mazda president and CEO
Fri, 10 May 2013There's some executive rearranging going on in the top suite at Mazda Motor Corporation in Japan, with current CEO Takashi Yamanouchi telling reporters there "I'd like to hand over the work to younger people" now that the company has returned to profitability. Yamanouchi became CEO on November 19, 2008 of an independent Mazda that had to fight for its future in the immediate aftermath of the global financial crisis. What followed was four years of losses before finally getting back to black last year.
Masamichi Kogai (pictured) will be appointed the new president and CEO on June 25, pending approval at the company's annual general shareholders' meeting. Kogai assisted Seita Kanai with the production-efficiency initiative that Mazda called Mono Tsukuri Innovation, which worked to give export-dependent Mazda the best chance at profitability in spite of a rising yen. Kogai, lately in charge of production and purchasing, has been with the company since 1977 and worked in areas from R&D to logistics.
Kanai, who headed the Mono Tsukuri effort and was among the leadership on Skyactiv, will be promoted from executive vice president to vice chairman. Akira Marumoto will become executive VP of Mazda and assistant to new president Kogai. Yamanouchi will remain Chairman of the Board. There's a short press release below to make it official.











