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Mazda keeping non-hybrid, non-electric Skyactiv strategy

Mazda still thinks that it can buck the trend of adding those fancy batteries and electric motors to its cars. At least for a little while longer. Hopefully. Speaking to Auto Express recently, Mazda's European boss, Jeff Guyton, said that he expects his company's cars to be able to get a lot more efficient without resorting to any of that fancy electrification stuff. "I think there's at least 20-30 percent better fuel economy by the end of the decade," he said. He said that he expected to get to Europe's low target of 95 grams of CO2 per kilometer, "without any significant deployment of electrical drive." This part is all in line with Mazda's long-term Skyactiv strategy, as laid out back in 2011 and first mentioned publicly in 2010. Remember, this is the company that once proudly proclaimed, "Not Electric. Not Hybrid. Not A Drag To Drive." As explained back in 2011, Mazda hopes to wait until other automakers have done all of the heavy lifting on developing plug-in and hybrid tech so that when Mazda enters the market, things will be cheaper. Of course, Mazda has been quietly testing all-electric vehicles and Guyton said that there may be an Mazda EV at some point. "We are interested in electric technology and it will be in the distant future when it will be quite important," he told AE. "But we think it will take some time to be commercially attractive without tax payer-funded incentives." How much of a delay? Well, there is a gas-electric Mazda 3 hybrid available in Japan that uses some powertrain parts from the Toyota Prius, and we all know that the Prius has been around for ages. Maybe in 2025, Mazda will come out with a Leaf-based Mazda 2. Related Video: Green Mazda Fuel Efficiency Electric Hybrid skyactiv mazda skyactiv

Mountain goats provide full service car wash at national park

A group of plucky mountain goats in a Canadian national park apparently found the hardscrabble life of a common animal too tedious and tried their hands, rather tongues, at car detailing. YouTube user Darkrider1287 uploaded this video of the goats in action last week. His companion were driving along Maligne Valley Road in Alberta's Jasper National Park when a handful of young mountain goats descended on their Mazda. As the bewildered couple stopped their car, the goats surrounded them and proceeded to lick the vehicle clean. Knowing a good video opportunity when he saw one, Darkrider pulled out his phone to film the endearing and hilarious scene. For thirty minutes, the mountain goats licked the car clean from stem to stern. Paying little to no mind to the humans within, the goats cleared the Mazda of its accumulation of dust, bugs, pollen, and other tasty road grime. "So thorough!" said Darkrider as he narrated his video. "That's some tasty dust!" As the goats cleaned the car, other tourists stopped to laugh and take pictures of the strange scene. Eventually, a handful of cars and as many as ten goats had the Mazda surrounded. "Within a few minutes, we were crowded by both sheep and also tourists taking pictures of our funny plight," Darkrider stated in a comment on the video. "We stayed for about 30 minutes before moving on due to a rainstorm." So what exactly is going on here? A similar event happened to a National Geographic reporter in the same park in 2012. A park ranger told the report that the mountain goats were addicted to the salt used in Alberta to keep the roads from freezing. Even in August, salt can still make its way on to a car in the form of road dust. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: The Daily Mail, YouTube, National Geographic Auto News Humor Weird Car News Mazda Driving goat

2015 Mazda3 shows its shape

Mazda's new Kodo design language is set to quickly spread across the automaker's entire lineup, judging by these spy shots of the next-generation Mazda3 that show some very familiar styling cues. No matter, we're impressed with what Mazda has done on the CX-5 crossover and Mazda6 sedan in terms of design, and we're happy to see the C-segment hatchback ditching the smile-for-a-mile Nagare design.
It's unclear what sort of architecture is found below the new Mazda3 - our spy shooters suggest that the car could simply be using a heavily massaged version of the Ford C1 platform found under the current car. Our best guess is that it's actually a reworked version of the platform used in the CX-5 crossover, however, chocked full of weight-saving Skyactiv technologies. After all, the CX-5 plays in the compact CUV segment, and those vehicles are commonly based on C-segment platforms. And besides, there's probably some economic savings at work with the new chassis - both in terms of fuel efficiency and economies of scale. Still, no one is totally certain what lies under all that black-and-white paper at the moment.
The new Mazda3 is targeted to arrive for the 2015 model year, meaning we could see a final production car debut as early as this year. We expect the hatch you see here to debut along with a traditional four-door sedan, and unless we hear otherwise, we don't doubt that a Mazdaspeed version will be far behind.