2013 Mazda Miata Mx-5 Miata Club Convertible Manual Transmission on 2040-cars

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Mazda rotary engine returning in 2019 as EV range extender, exec says

It seems that a range-extended Mazda electric car with a rotary engine is for real, and coming sooner than expected. An automotive news outlet from the Netherlands called AutoRAI spoke with Mazda's European vice president for sales and customer service. He told the outlet that Mazda has an electric car coming In 2019, and it will be available with a rotary engine as a generator. Among the details about this car and its powertrain, he said it would be similar in size to the Mazda3, and it might even be a crossover. It will also be based on Mazda's upcoming modular small car platform. The rotary engine will only generate electricity and will only have one rotor. Not only that, it will be mounted horizontally. This is particularly unusual as every rotary Mazda has had the engine mounted upright. We've reached out to Mazda representatives in the U.S. and Europe. An American representative couldn't comment on what type of range-extender options may be coming in the future. We say this specifically because Mazda has confirmed previously that an EV with an available range extender is coming in 2019. We have not heard back from a European representative at the time of publishing. Despite this, a return of the rotary as a range extender looks probable. Besides the dates fitting with Mazda's electric plans, there are other tidbits from the past that support the idea. Mazda has been experimenting with the idea for years, and even created a functioning Mazda2 EV with a rotary range-extender. The company has also filed patents in the U.S. for the setup as recently as last year, and there have been other recent rumors. Related Video: Featured Gallery Mazda RX-Vision Concept: Tokyo 2015 View 11 Photos Image Credit: Autoblog Auto News Green Rumormill Mazda Technology Emerging Technologies Electric Mazda rotary mazda ev rotary range extender

Mazda Miata livery design contest in Forza Horizon 2

If you're into video games, creativity, the Mazda MX-5 Miata and South by Southwest, then there's a contest in Forza Horizon 2 you'll want to know about. Called the Livery Design Contest, your job is to head to Xbox Live sometime before midnight on January 4, 2015 and design a paint job for the 1994 Miata in the game. A panel of judges will evaluate designs for originality, aesthetic design and technical proficiency, and settle on up to five semifinalists who will regroup in the next round, which is public voting. Come January 26, the public can begin voting on its favorite design until February 12, to narrow the semifinal pool down to two. Those two will be flown to South by Southwest in Austin, TX – which happens from March 13-22 – and one of them will be crowned the winner. Said winner will lumber away from the event with $3,500 worth of prizes, including a 55-inch curved-screen television, and their livery will be free to all of the minions playing Forza Horizon 2. There's also a Mazda hub on Xbox Live for everyone to take an in-depth look at the 2016 Miata, if you just like to watch, in which case you may also want to see the related videos joining the press release below. MAZDA TEAMS UP WITH XBOX TO LAUNCH 2016 MX-5 - Mazda MX-5 Livery Design Contest Now Live in Forza Horizon 2 - - Branded hub allows Xbox users to virtually tour 2016 MX-5 and enter MX-5 design contest - Winning design to be featured in Forza Horizon 2 and gifted to all players IRVINE, Calif. (December 4, 2014) – For the second consecutive year, Mazda North American Operations (MNAO) is teaming up with Xbox, this time to promote the launch of the 2016 Mazda MX-5 and give Forza Horizon 2 players the chance to enter the Mazda MX-5 Livery Design Contest. An interactive experience with the 2016 Mazda MX-5 and information on the design contest will be available through the Mazda branded hub on Xbox 360 and Xbox One. The Mazda MX-5 Livery Design Contest, which is now live through January 4, 2015, will give Forza Horizon 2 players the opportunity to design the livery for the 1994 Mazda MX-5 currently available in-game. Two finalists will be awarded a trip in March to South by Southwest 2015 for the final design showdown. The winner will walk away with a new 55-inch curved TV, audio music system, Xbox One Kinect console and one MadCatz Racing Wheel estimated at $3,499.95.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.