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Masamichi Kogai new Mazda president and CEO

There's some executive rearranging going on in the top suite at Mazda Motor Corporation in Japan, with current CEO Takashi Yamanouchi telling reporters there "I'd like to hand over the work to younger people" now that the company has returned to profitability. Yamanouchi became CEO on November 19, 2008 of an independent Mazda that had to fight for its future in the immediate aftermath of the global financial crisis. What followed was four years of losses before finally getting back to black last year.
Masamichi Kogai (pictured) will be appointed the new president and CEO on June 25, pending approval at the company's annual general shareholders' meeting. Kogai assisted Seita Kanai with the production-efficiency initiative that Mazda called Mono Tsukuri Innovation, which worked to give export-dependent Mazda the best chance at profitability in spite of a rising yen. Kogai, lately in charge of production and purchasing, has been with the company since 1977 and worked in areas from R&D to logistics.
Kanai, who headed the Mono Tsukuri effort and was among the leadership on Skyactiv, will be promoted from executive vice president to vice chairman. Akira Marumoto will become executive VP of Mazda and assistant to new president Kogai. Yamanouchi will remain Chairman of the Board. There's a short press release below to make it official.

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Driving a $500 junker in a 500-mile off-road rally race | 'The List' #0500

Jessi and Patrick have done some insane rally races on "The List," but in an effort to continually out-do themselves, this might be the craziest yet. It's called the Gambler 500, and the idea is that 2,000-plus participants take $500 cars and drive them 500 miles across Oregon, mostly off-road. It's a maniacal mishmash of cars with not enough doors, too many doors, airplane wings strapped to the tops, graffiti'd cartoons on the hoods, stuffed animals hanging out the windows — you get the idea. Our hosts start the race with an absolutely epic Mazda Miata sitting atop super swampers. It didn't have a top, but have no fear because it had a roll cage, so ... that's better? Unfortunately though, they didn't have time to customize the car fully to their liking before the race, so the first stop after the starting gun was naturally a garage sale for some knickknacks to give the car a little more flair. One of the defining aspects of the Gambler 500 is having the most obnoxious, bonkers car possible, and the old Miata needed a bit of a kick in the ass. Thankfully, the crew found the largest teddy bear in existence, strapped that bad boy to the roll cage, and they were on their way. There are a few routes you can choose to take in the Gambler 500, and our crew chose the most challenging, called "The Devil's Butthole." A hilarious name for an outrageously fun route, it's definitely not one that many Miatas have likely tackled. And therein lies the gamble: Will they make it to the end? As always, you'll have to watch the episode above to find out. If you liked the episode, don't forget to subscribe to our YouTube page and like our Facebook page for more exclusive content from "The List" and if you're interested in learning more about the Gambler 500 or even participating in the event, check out their official website or follow them on Facebook! Click here to find more episodes of "The List" Click here to learn more about our hosts, Jessi and Patrick Auto News Celebrities Weird Car News Mazda Convertible Special and Limited Editions The List Videos Original Video jessi combs patrick mcintyre