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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

2021 Mazda3 2.5 Turbo starts at over $30,000

Following its introduction a few weeks ago, we now have official pricing for the 2021 Mazda3 2.5 Turbo. The most affordable version is the sedan starting at $30,845. The hatchback adds $1,000 for a total of $31,845. The full list of standard features hasn't been announced, but either model comes standard with all-wheel-drive, an automatic transmission and the turbocharged 2.5-liter four-cylinder that makes 250 horsepower and 320 pound-feet of torque on premium fuel. A higher Premium Plus trim is available for the turbo Mazda3, too. It starts at $33,395 for the sedan and $34,695 for the hatchback. One of the key features added to the Premium Plus is an "Aero Kit" that adds front and rear spoilers to the hatchback, and a rear spoiler to the sedan. An enhanced version with sideskirts and a rear diffuser is also available for an additional $1,075. The complete kit is available as an option on the base turbo hatchback for $1,900. The trim also adds leather upholstery, navigation, low-speed lane-keep assist called "Traffic Jam Assist," parking sensors and rear automatic emergency braking. Furthermore, you can add 18-inch BBS forged wheels to not just the turbo 3, but any model, and a full set will cost you $3,675.80. At the other end of the spectrum is the revived Mazda3 with a naturally aspirated 2.0-liter engine. It makes just 155 horsepower and 150 pound-feet of torque and is only available on the sedan with an automatic transmission and front-wheel-drive. It starts $21,445, bringing the base price for the small Mazda down by $1,000. The base price for the naturally aspirated 2.5-liter sedan still starts at $22,445. One final note, the Mazda3 2.5 S with Premium Package remains the only way to get a manual transmission in the Mazda3. It starts at $28,795. You can see the full breakdown of pricing below. Mazda3 2.0 Sedan FWD: $21,445 Mazda3 2.5 S Sedan FWD: $22,445 Hatchback FWD: $23,445 Mazda3 2.5 S Select Sedan FWD: $23,645 Hatchback FWD: $24,645 Sedan AWD: $25,045 Hatchback AWD: $26,045 Mazda3 2.5 S Preferred Sedan FWD: $25,295 Hatchback FWD: $26,295 Sedan AWD: $26,695 Hatchback AWD: $27,695 Mazda3 2.5 S Premium Sedan FWD: $27,795 Hatchback FWD: $28,795 Sedan AWD: $29,195 Hatchback AWD: $30,195 Mazda3 2.5 Turbo Sedan: $30,845 Hatchback: $31,845 Mazda3 2.5 Turbo Premium Plus Sedan: $33,395 Hatchback: $34,695 Related Video:    

A tough choice: 2017 Honda CR-V vs. 2017 Mazda CX-5

One has to feel for the typical new-car buyer. The one not reading Autoblog and the one who recognizes a V8 as vegetable juice. For them, picking between compact crossovers must seem like choosing between various identically sized cardboard boxes. Which one do you want? "Ah, I'll take the one with the best deal." Except, with the 2017 Honda CR-V and now the 2017 Mazda CX-5, Joe P. Everyman has a chance to choose between two vehicles that are quite clearly different, yet also clearly leaders in what they do. Everything else seems like alternatives based on price or perhaps off-road readiness (Jeeps Compass and Cherokee, perhaps a Subaru Forester). As scheduling would have it, a 2017 CR-V Touring just happened to be sitting in my garage the week I was set to drive the new CX-5 Grand Touring in San Diego. This isn't a complete, scientifically enacted comparison test, but there was enough drive time in close succession on the same roads and with similar price tags to draw conclusions. At its simplest, the CX-5 is the best choice for the driver while the CR-V is the best choice for everyone else aboard. That's not to say they are myopic in those classifications – the CX-5 could still ably handle family duty, while the CR-V is impressively well-rounded to drive in a way that shouldn't turn off those seeking some driving involvement. However, each has a clear focus that sets it down a different path toward different target buyers. Let's start with the newer kid on the block from Mazda. It is best suited for the person whose life changes have dictated the switch from an agile car to some sort of family hauler. Its spot-on steering and throttle response evoke Porsche, while the six-speed automatic transmission favors performance over fuel economy (while still getting really good fuel economy). Those dynamic elements, plus a carefully crafted, ideal driving position should make the CX-5 feel "just right" for those used to more sporting, non-family-oriented transport. Inside, the latest CX-5 boasts a handsome, upscale design with materials to match. Aesthetically, to these eyes at least, it's the best of a crowded bunch. Quality-wise, only the also-impressive CR-V would seem to come close. Along with the slick new exterior, the cabin conveys the more premium vibe that Mazda was shooting for with the new CX-5 – it also makes a more emotional connection than the typical cardboard box on wheels.