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Toddler survives 60-foot fall from apartment window, lands on car

REDMOND, Wash. — A 20-month-old boy survived a six-story fall from suburban Seattle apartment window after the toddler landed on the roof of a parked car that cushioned the impact of the plunge, authorities said. The toddler "landed in a way where the car absorbed enough of the impact that he was awake and crying when paramedics arrived" Wednesday afternoon, Redmond police spokesman James Perry told the KIRO television station. The boy was in serious but stable condition at a hospital. Just before the fall, the toddler was alone in a bedroom, while his mother and two siblings were in another room, Perry said. Investigators believe the boy propped himself on the edge of a window that was cracked open, pushed through a screen and tumbled about 60 feet. The owner of the Mazda sedan that the child fell on was amazed that the boy survived. Edward Lu told KOMO-TV that the only reason the car was there was because he had decided at the last minute to ride his bike to work that day. Had the car been gone, the boy would have landed on pavement. "That's a big dent," Lu said. "I couldn't believe it."

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Miata driver pulls off hilariously diabolical move in fender-to-fender racing

Racing is all about finding the little advantages over competitors that allow you to get ahead. Sometimes those are legitimate means - like being able to take advantage of a better line through a corner - and other times drivers get a little more creative for a leg up over opponents. Sometimes things might even go a little too far. Case in point: just watch the opening of this Mazda MX-5 Cup race from Silverstone in the UK.
According to the YouTube description, we're riding with James Rogers in this video, and he appears to be pretty talented behind the wheel. Rogers has a great start from fifth that has him in third within just a few corners. He starts stalking the top two drivers, who are already having a fantastic race themselves, but then we see that the person in second is clearly willing to do whatever it takes to win. Just watch the video, and you'll see what we mean. Bravo (?) to that racer for some very quick, albeit fiendish, thinking.