2003 Mazda Miata Mx5 Base Convertible 2-door 1.8l Burgundy on 2040-cars

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Long Road Racing will build you the Miata that Mazda won't

One of the frustrating things about new cars today is that many features are exclusive to this trim level, or that package. Even the enthusiast-friendly Miata has many restrictions how you can configure one, which can make choosing one a bit tricky. You can't have the cheapest one or the leather-clad one with a limited slip differential, for example. And adding aftermarket parts on your own runs the risk of voiding your warranty. Long Road Racing, however, has a possible solution for creating the ideal, warranty-covered Miata. You may not be familiar with Long Road Racing, but you probably heard about one of its most-publicized products, the MX-5 Cup car. The car was developed by Mazda with the intention of creating a global spec series, and Mazda reports that about 140 of the cars have been sold so far. Every single one of those cars went to Long Road Racing to be specced out for racing before reaching their customers. So the company is familiar with the car, and has applied its expertise to its "Ultimate MX-5" program. The way the program works is, once you've purchased a 2016 or 2017 Miata, you can send it to the company to have it customized to your needs. The company has an extensive list of parts to choose from, all of which have been selected by the company to work well together. But if you need something outside of its offerings, or just need help choosing from the list, you can get in touch with the company to discuss how best to achieve your goals. Long Road Racing will also customize any trim level of Miata, and can even create a Miata Mazda didn't offer. For instance, you could have a Grand Touring with the leather interior, but also with the limited-slip differential and Brembo brakes from the Club model. All of these parts are fully warrantied by Long Road Racing for the length of the OEM warranty, and they don't void the factory warranty. We had the opportunity to try out a car customized by Long Road Racing at the M1 Concourse track in Pontiac, Mich. The car was there to sample alongside some of the MX-5 Cup cars as well as several of Mazda's stock road cars to drive on course. The road-going Long car started as a Grand Touring model, and it retains its heated leather seats and automatic climate control.

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

More 2019 Mazda MX-5 Miata 30th Anniversary editions are heading to America

The 2019 Mazda MX-5 Miata 30th Anniversary edition made its debut a few months back at this year's Chicago Auto Show. The special model was limited to just 3,000 units worldwide, with just 500 heading to the U.S. Miata enthusiasts were so excited by the car that the entire allotment sold out within four hours. To help satisfy demand for this limited edition model, Mazda is allocating another 143 cars for the American market, bringing the total number of cars heading to the U.S. to 643. Note, Mazda is still only building 3,000 cars total. The 30th Anniversary Miata is available as both a roadster and the retractable hardtop Miata RF. All of them will be painted Racing Orange and will be fitted with RAYS ZE40 17-inch forged alloy wheels, orange Brembo brake calipers and Recaro seats. The cars also come with a Bose audio system, Apple CarPlay and Android Auto. The cars still retain the 2019 Miata's updated 2.0-liter inline-four making 181 horsepower and 151 pound-feet of torque. Cars equipped with the manual transmission get a limited-slip differential, Bilstein shocks and a front shock tower brace. This special edition isn't cheap. The manual soft top starts at $35,915, and the manual RF starts at $38,515. Adding an automatic ups the price by $499 on the soft top and $400 on the RF. That's up from $27,080 for a base roadster and $32,945 for a base Miata RF.