2003 Mazda Miata Base Convertible 2-door 1.8l on 2040-cars

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Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Stock Miata beats bunch of high-powered cars in wet 1/4-mile drag race

When is a stock, 167-horsepower Mazda MX-5 Miata quicker than a Chevrolet Corvette, Ford Mustang, Lamborghini Gallardo, Lotus Elise and a Porsche 911? When it's raining. Sort of.
Mazda Canada arranged a unique drag race to show off the fact that the Miata's optional power retractable folding hardtop can go from top-down to top-up in just 12 seconds flat. In this video, all six cars line up for a drag race, and it starts to rain (well, sort of - but you'll have to watch the video all the way to the end to see what we mean). The green flag is waved, and the timer starts as soon as the convertibles begin to put their tops up. But because the Miata's roof mechanism gets the car's roof back up a full 5.1 seconds quicker than the second-place car, the Mazda gets a serious advantage off the line for the actual drag race.
It's a fun video. And while we've spoiled the results (come on, the video was uploaded by Mazda, you knew the Miata was going to win), be sure to see how it all unfolds, below.

Race-inspired Mazda 3, CX-5, and Miata look great with white letter tires

At the 2020 Tokyo Auto Salon, a customization show that is kind of like SEMA but definitely not the same, manufacturers promote what is available and explore what's possible. Mazda brought a variety of vehicles to the show, but none more intriguing than the Mazda Motorsports Miata, Mazda3, and CX-5 concepts. The trio has race-inspired graphics, as well as a slew of visual and mechanical changes. The three vehicles have a core pack of changes, then each one has its own signature pieces to create some differentiation. The roadster, hatchback, and crossover have height-adjustable suspensions, upgraded brakes, MazdaSpeed tow hooks, circular number body decals, new wheel nuts, Alcantara steering wheels and shift knobs, special heel plates, MazdaSpeed six-point harnesses, and MazdaSpeed sport seats. The Miata and 3 have Fujitsubo stainless mufflers, while the CX-5 has a slightly different exhaust. The Roadster appropriately has the most involved individual upgrades. It has a body kit with front, side, and rear alterations, and it sits on RAYS ZE40 17x7.5J wheels wrapped in Potenza RE-71R 215 / 45R17 rubber with beautiful white lettering. It also has a Cusco roll bar, a MazdaSpeed rear spoiler, a MazdaSpeed strut bar, and a MazdaSpeed lower arm bar. Inside, the door trim, decoration panel, shift boot, center console lid, and parking brake boot are draped in Alcantara. An aluminum pedal set is adds a final touch of polish. On the Mazda 3 hatchback, the aero kit is specifically noted to be "Signature Style." Mazda also upgraded the strut bar and lower arm bar, and threw on Rays ZE40 18x7.5J wheels in Potenza RE-71R 215 / 45R18 tires, also with white lettering. Black mirror caps, a scuff plate, and a sports pedal set complete the concept. On the CX-5, Mazda made it sportier but also added some crossover-focused features, too.. It has Mazda-styled aero, an Auto Exe sports muffler Rays G25EDGE F1 20x8.5J wheels, Bridgestone ALENZA001 255 / 45R20 tires with white lettering, and a new wheel nut set. It also has a scuff plate, premium floor mats, a premium luggage mat, and sports pedals. For now, these are only concepts, with no word as to whether anything similar could hit Japanese markets, let alone U.S. shores. A Mazda engineer previously said a MazdaSpeed3 wouldn't happen, but the company is reportedly considering a 3 with a 250-horsepower 2.5-liter four-cylinder engine.  Related Video: This content is hosted by a third party.