2001 Mazda Miata Mx5 Ls on 2040-cars

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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Miata is always the answer, but not always the best one

The Mazda MX-5 Miata is a surprisingly versatile car. Not only is it hilariously fun on back roads and closed courses, it can also be a decent daily driver thanks to its solid gas mileage and usable trunk. But, it doesn't excel in every driving situation. Specifically long trips at high speeds, and those involving canine companions. This weekend, I did a roughly 500-mile round trip to my parents' home in Indiana to pick up my recently adopted dog. The trip was 90-percent highways, and I heard every single mile. Our MX-5 Miata Club has the minimally insulated top also found on the base level trim, and at highway speeds the wind and road noise fills the cabin with a loud, steady roar. This likely won't be a problem for fans of white noise, and it can be overcome by the stereo. However, over a few hundred miles, it starts to get old. The suspension, while superb for carving corners, also gets tiresome. On rough Rust Belt highways, it would become a bit overwhelmed, and the whole car would shiver and shake. On the plus side, nothing squeaked, rattled, or fell off in these instances. There are a few other quirks that show up on long trips. The small pedal box and floor-mounted throttle means that there isn't a particularly comfortable place to rest your right foot when the cruise control is set. Neither the door nor the center console have much padding either, so leaning your knees against them for long periods of time isn't advisable. The good news is that the seat itself was surprisingly comfortable, and never once was I feeling any back pain. Plus, when not using the cruise control, the seating position is great, allowing me to stretch out and relax. When I picked up my four-legged compatriot (a 7-year-old mix of unknown breeds named Ruby, pictured above), things became a tad tight. Standing up, she thoroughly filled the passenger compartment. For reference, she's a little over 50 pounds and stands a little more than 2 feet tall. Much bigger dogs, like my family's coonhound and German shepherd mix, won't really fit. This also made her prone to nearly face-planting on the dashboard anytime the car slowed down. She eventually figured out that simply curling up on the seat bottom was the best choice, and then slept for most of the trip. So it worked out, but I think I may have found the limit of a Miata's dog capacity. Would any of this make me want a Miata less? Certainly not. That is if I had a second car.

Mazda just restored the 787B's forgotten older brother

Among Mazda's many racecars, none is as famous as the 787B, and for good reason. The 787B remains the only Japanese car and the only rotary-powered car to win overall at the 24 Hours of Le Mans. It wasn't Mazda's only successful endurance racer, though. Before the 787B, there was the 767B. Mazda's 767B racecars competed in the IMSA GTP class at endurance races throughout 1989. They featured 630-horsepower four-rotor engines and were very successful in their class. This newly restored car took first and second place class finishes in five of the six races it participated in, and each finish was in the overall top ten. The one exception was a DNF in which the transmission failed. Twenty-five years after the 767B's glory days, Mazda initiated a complete teardown and restoration of the aged car. The work was done by Downing Atlanta and supervised by former Mazda racers Rick Engman and Jim Downing. (Fun fact: Downing was one of the designers of the HANS device.) The shop has also restored other racecars for Mazda, including one of the 787Bs. The car went through a two-year rehab and will make its track re-debut at the Monterey Motorsports Reunion. The event takes place next weekend at Mazda Raceway Laguna Seca where the track will once again feature the angry shriek of a competition-grade rotary engine. Related Video: Image Credit: Mazda North American Operations Motorsports Mazda Automotive History Racing Vehicles Pebble Beach