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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Fiat 124 Coupe could join Spider line next year

While Mazda's content to tease coupe lovers with the last-gen MX-5 Power Retractable Hardtop and the upcoming RF, the company is loath to offer a version of its lovable roadster with a permanent hardtop. But Fiat isn't so fickle. According to Autocar, the Italian brand could unveil a proper hardtop Fiata as early as next year. Likely called the 124 Coupe – duh – Autocar reports the addition of a fixed roof will spice up the current Spider. But what kind of spice is more difficult to predict. AC reports that FCA could stay the course, offering the new hardtop with the same powertrain lineup as the Spider – 138 horsepower in the UK and 160 hp (164 hp in Abarth trim) in the US – or drive the 1.4-liter turbocharged four-cylinder higher. As for how the car will look, Autocar points to the handsome 124 Abarth Rally Concept from the 2016 Geneva Motor Show. Don't expect integrated rally lights or a standard yellow-on-red paint scheme, but the new model will likely borrow that concept's roofline – more notchback than the MX-5 RF's fastback-like look. That'd fit with the 124 Coupe's ancestors, which wore a traditional notchback roofline. Fiat offered a 124 hardtop between 1967 and 1975, giving a new hardtop Fiata much more historical precedence than a comparable MX-5. AC reports the new 124 Coupe will likely carry a 10-percent premium across the pond, with a similar increase in the US. But predicting the impact of that price hike is a little bit trickier than multiplying the 124 Spider's price by 1.1, since we don't know what trims the Coupe will come in. The Abarth is likely a shoe-in, starting around $31,000. If, and it's a big if, Fiat sells a 124 Coupe Classica, expect a $27,500 starting price, while a hardtop Lusso would be a smidge over $30,000. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mazda6 Skyactiv-D racecar gets first win at Road Atlanta

Mazda has a long motorsports history, and one that is peppered with fascinating cars. The latest chapter in Mazda's racing story has just been written, as Joel Miller and Andrew Carbonell have driven the Visit Florida Racing Mazda6 Skyactiv-D to the car's first ever victory at the Rolex Grand-Am GX race at Road Atlanta. The win marks the first ever for Mazda's diesel-burning, production-car based Skyactiv-D racer, and the first win for a diesel-powered car in a Grand-Am event.
In fact, it was a particularly good day for the Mazda Motorsports team, as a Mazda6 also picked up the third finishing spot at Road Atlanta. Director of Mazda Motorsports, John M. Doonan, said of the racecar, "We've always said that the best street cars make the best racecars, and, with more than half of the components in the race engine being shared with the street engine, this program is a solid proof-point."
SpeedSource Engineering, which helped to build the Mazda6 racer, was greatly heartened by the car's performance in just it's fourth-ever race. Owner Sylvain Tremblay called the victory, "a tribute to the thousands of hours of hard work over many months," continuing, "The normal plan with a new car is to spend the first year in development, the second year seeking race wins, and challenging for a championship in year three. We are already at our year-two status after four races. We can't wait to get to the Belle Isle course in Detroit for round five."