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Mazda3, CX-5 earn IIHS Top Safety Picks

Mazda technologies like SkyActiv-Body and SkyActiv-Chassis, plus ultra-high-tensile steel, six airbags, "crusable" brake and accelerator pedal assembly and collapsible steering column have helped the 2013 Mazda3 and 2014 Mazda CX-5 win Top Safety Pick laurels from the Insurance Institute for Highway Safety (IIHS). It's the second year in a row for the Mazda3.
The accolade is earned by receiving "Good" marks for frontal moderate overlap crashes, side and rear impact crashes, and tests of roof strength. Remember, the small overlap test that the IIHS commenced in August 2012 has lately tripped up some makers who have excellent safety reputations.
The Mazda3 and CX-5 join offerings like the Dodge Dart, Hyundai Elantra, Mitsubishi Outlander Sport and Subaru Forester among the 117 vehicles so far declared Top Safety Picks - which is different than the 13 named Top Safety Picks+, mind you - for this year. Have a read of the press release below for more information.

Mazda G-Vectoring Control makes driving better without you knowing

Mazda has just spent eight years developing a new technology that will make its new cars a lot more fun to drive, even if you have absolutely no idea that it's working. And subtlety's the point, Mazda engineers told us at a press event at Mazda Raceway Laguna Seca. In fact, the effects of what they've dubbed G-Vectoring Control are so fine that the marketing and PR teams are at a loss for how to do their jobs with it. "The engineers have done their work," said Mazda Director of Communications Jeremy Barnes, "But how do we get the message across?" The basic premise is this: G-Vectoring activates only when the car's on-board computer reads simultaneous steering and throttle input. The data — including throttle position, steering angle, and, crucially, how quickly you're adjusting the steering angle — are then funneled through an algorithm to reduce engine torque, which transfers vehicle weight, adding more grip to the wheels that need it. The system will appear first on 2017 Mazda6 sedans arriving in showrooms later this year, followed by the 2017 Mazda3. Actually, "subtle" does not even begin to describe the effect. G-Vectoring Control can detect as much as one tenth of one degree of steering angle, and changes the cornering forces only 0.1 to 0.5 g as a result. "That's less than the human body can feel," explained Vehicle Development Engineer Dave Coleman. In practice, G-Vectoring reduces the steering angle at turn-in, as well as the rate at which one turns the wheel. To demonstrate, Director of R&D Kelvin Hiraishi rode shotgun with us in a specially equipped Mazda6 that allowed him to turn G-Vectoring on or off at the push of a button (production cars will always have it on). Hiraishi had us drive a number of courses, including Mazda Raceway Laguna Seca itself, while an engineer measured our steering inputs with a laptop Matrix'd into the car's electronic brain. I drove the same course several times with the same car in the same conditions, with cruise control locked and the system turned on or off. Lo and behold, with G-Vectoring activated, the engineer's output graph showed that my steering inputs were indeed reduced ever so slightly. There were two times that G-Vectoring was markedly noticeable. The first on a turn with a minor banking toward the outside, and the second was during cornering over an artificially wet section of the course — in other words, when the car was at the limits of adhesion.

Mazda ad showing Facebook updates while driving criticized by Senate committee [w/video]

Senate Commerce Committee Chairman Jay Rockefeller, D-WV, held an all-day summit on Thursday to discuss the dangers of using modern technology while driving, during which an ad that Mazda aired during the Super Bowl was used as an example of the worrisome future towards which we're headed. While seemingly innocuous at first glance, the ad, which can be seen below, shows a brief glimpse of a driver using the Mazda Connect infotainment system in a Mazda3 to check/update his Facebook page while driving down the road.
Officials from major communications companies like Samsung, Google and Apple attended the summit, as well as representatives from automakers including General Motors and Toyota. A representative from Mazda was not present despite the company's own currently available technology being used as the poster child for the issues being discussed.
According to Automotive News, Senator Rockefeller warned the automaker and communication execs on hand that he will propose legislation to regulate the use of technology while driving if they don't work together to implement their own standards more quickly. Michael Robinson, GM's vice president of sustainability and global regulatory affairs, argued that his company has had distracted driving guidelines in place for 15 years since the advent of its OnStar system, noting that the technology in question has also helped the automaker save lives through automatic crash detection and calls to 911.