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Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Mazda previews new CX-9 ahead of LA debut

Mazda will unveil its new CX-9 crossover at the upcoming Los Angeles Auto Show. The teaser rendering above gives us an idea of what to expect. The CX-9 was launched nine years ago. And though it's undergone a series of updates along the way, it's due for replacement. Fortunately that's just what Mazda has in store. We saw that much ourselves in spy photos and videos of the upcoming new model undergoing testing, and the company whet our appetites with the reveal of the Koeru concept at the Frankfurt Motor Show just a couple of months ago. Judging by the rendering above, it would appear that the new CX-9 will draw heavily from that design study in its production form. Naturally some details will be changed along the road from show stand to showroom, including the usual suspects like the wheel size and wing mirrors. Most notable, however, is that while the Koeru concept incorporated five seats, the CX-9 is a seven-seater – and the new model is confirmed to keep that three-row setup. Beyond that, the new CX-9 is set to apply the latest evolution of the company's Kodo design language – as seen on the aforementioned Koeru and sleek RX-Vision concepts – to a larger form. It also promises to feature Mazda's latest Skyactiv technologies to keep it up with the times. For more than that, however, we'll have to wait – but not too long, as the vehicle is set to debut mere weeks from now at the LA show. Mazda to Unveil All-New CX-9 Three-Row Midsize Crossover SUV at Los Angeles Auto Show HIROSHIMA, Japan, Nov. 4, 2015 /PRNewswire/ -- Mazda Motor Corporation announced today it will premiere the all-new Mazda CX-9 three-row midsize crossover SUV at the 2015 Los Angeles Auto Show, which runs from November 20 to 29. Fully incorporating the latest SKYACTIV technologies and KODO—Soul of Motion design, the all-new CX-9 is a high-end model of Mazda's new-generation lineup. The all-new CX-9 builds on the feeling of life imbued by KODO and moves toward a more premium design execution that befits a three-row midsize crossover SUV.

New Mazda CX-4 teaser shots emerge ahead of Beijing debut

The Kodo styling language seen on last year's Koeru concept seems to translate well to a production car, judging by these teaser images of the upcoming CX-4 from Mazda's Chinese press site. And, as has been seen on several recent Mazdas, concept cars can be quite close to their eventual production versions. An earlier press release implies the CX-4 should be seen as a more coupe-like counterpart to the CX-5, with some of the MX-5's characteristic and often emphasized jinba ittai feel injected into it – if the MX-5 is all about the rider and horse being one, the CX-4 would just be a slightly bigger steed. The 19-inch wheels and LED headlights are some of the more attention-grabbing details on the car. Inside, there's a head-up-display and a MZD connect infotainment screen as seen on other current models. The hardware on the "Exploring-Coupe SUV", as Mazda call it, should match the CX-5: 2.2-liter SKYACTIV-D turbodiesels in some markets, 2.0 and 2.5-liter SKYACTIV-G gasoline engines in most. There will also be a choice of front-wheel-drive or all-wheel-drive. The Beijing Motor Show opens to the public on April 29th, so we won't have to wait a whole lot longer to see the whole thing. Related Video: