1996 Mazda Miada Mx-5 on 2040-cars

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Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.

2016 Mazda MX-5 Miata has arrived

Ladies and gentlemen, meet the 2016 Mazda MX-5 Miata. The highly anticipated fourth-generation (ND) model made its official debut in Monterey, CA this evening, and while details are slim (as in, we have practically none), there's one big thing to talk about: less weight.
Yes, Mazda has confirmed that the new Miata sheds some 220 pounds over the model it replaces, and is "the most compact of any generation MX-5 so far." For those keeping track, that means the new MX-5 should weigh in somewhere around 2,200 pounds.
Mazda's Kodo design language is obvious here, with a seriously wide and low demeanor, and a mix of flowing lines and sharp angles. We don't have any powertrain details to report as of this writing, but Mazda says the full suite of Skyactiv technologies are onboard, and the motto in creating this car was "Innovate in order to preserve."

The Miata is always the answer, but which one is the answer for you?

If you follow along with our long-term vehicles, you know that we had a 2016 Miata Club in the fleet. It's a Miata that had every sporty bit available installed, but there are other ways to spec out an MX-5. Just recently, we had the chance to sample the other end of the MX-5 spectrum, the Miata RF Grand Touring. While they're cut from the same sheetmetal, they're surprisingly different cars. So we thought we'd put together a little guide to help you figure out what bodystyle and trim level of Miata is right for you. How do you like the wind in your hair? If you're someone who loves soaking up the sun and having the wind blow through your hair, or lack thereof, there's no replacement for the soft-top Miata. The manual folding mechanism will get you out into the fresh air faster than virtually any other convertible, and it will go back up just as easily when the rain comes. Raising and lowering it is quick and easy, and can be done with one hand from the driver's seat. And with the top down, you'll be greeted by breeze from virtually every direction, and an airy, unencumbered feeling that only comes with a full convertible. However, if you prefer to keep your hair in place and just get some sun, the RF is the better choice. The retractable targa top still descends and reemerges quickly, taking just 13 seconds either way. Keeping the windows up with the targa stowed will allow in plenty of sun, but will keep wind to a minimum. But when the windows drop, you'll still get a healthy dose of airflow. It still doesn't feel as open as the soft top, though, since you'll be able to catch the fastback pillar out of the corner of your eye. But if you value protection over airflow, that won't be an issue. View 11 Photos Does your Miata need to be a daily driver and occasional road tripper? While many Miatas will be weekend toys, one of the appealing things about them is that they're reliable enough and have just enough cargo space that they can serve as an everyday vehicle. For people who want to use a Miata as a daily commuter, and even take it on road trips, we would recommend an RF with the Grand Touring trim, as seen above. Although it still isn't a quiet car in the grand scheme of things, the RF's solid top makes it more livable for highway stints both short and long. The Grand Touring trim comes recommended for these purposes for a couple of reasons. Foremost is the more forgiving suspension shared between it and the base-level Sport.